Sport business


Australia has a proud reputation for performing on the international stage in many professional and non-professional sports. This continued success is supported by a well organised sport business support system from peak government organisations such as the Australian Sports Commission, national, state and local sporting organisations for more than 90 sports, to the highly developed and professional sport enterprises such as the Australian Football League.

Sport is a big part of the Australian identity and a vibrant sport business system is a key to our sporting success. Graduates from our Bachelor of Exercise and Sport Science/ Bachelor of Business (Sport Management) combined degree are finding employment in a diverse range of occupations such as:

  • sport administration
  • sport marketing
  • sport management
  • sport development
  • athlete management
  • facility management
  • talent management

Professional associations

Many of the sport occupations have professional associations that support the ongoing development of careers beyond university. Find out more about these professional associations.

Suggested major sequences

If you are interested in a career in sport business, Deakin University has three undergraduate degrees you can choose from:

Graduate profile

Matthew Sluggett (pdf 42KB) Bachelor of Exercise and Sport Science/Bachelor of Commerce (majoring in Sport Management) 2009.

Expert in the area

Professor David Shilbury is the Foundation Professor of Sport Management and has been at Deakin University since 1990. He was responsible for the establishment of the Bachelor of Business (Sport Management), Master of Business (Sport Management) and the Bachelor of Sport Development course. Professor Shilbury is a former Head of the School of Management and Marketing and currently oversees the sport management programs.

Read more on Professor Shilbury's profile on careers in the area of sport business. (pdf 29KB)

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