Bachelor of Communication (Public Relations)

Course summary for international students

Award granted Bachelor of Communication (Public Relations)
CampusOffered at Burwood (Melbourne), Waurn Ponds (Geelong)
Cloud (online)Yes
Length3 years full time
Next available intake

March (Trimester 1)

Indicative annual fee 2015$23,390 AUD
LevelUndergraduate
CRICOS course code083990C
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent.

VTAC Codes1400314193 - Waurn Ponds (Geelong), International full-fee paying place
1400514193 - Burwood (Melbourne), International full-fee paying place
Deakin course code A325
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

New course version commencing from 2015.

NotesTrimester 3 2014 commencing students to refer to 2014 course versions:


- Domestic students

- International students

Course sub-headings

Course overview

Deakin’s Bachelor of Communication (Public Relations) will provide you with the knowledge and skills  for a career in the growth sector of public relations and the broader field of strategic communication. Students will develop the professional skills to implement overall communication strategies and tactics with ethics and integrity. 

You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. The course examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their stakeholders, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.  

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

Cloud (online) studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

Professional recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Fees and charges

Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2015 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

Career opportunities

There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.

Course rules

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 15 credit points of compulsory core units;
  • 9 credit points of electives;
  • no more than 10 credit points at level 1;
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1
Trimester 1

ALR103Introduction to Public Relations

ACC100Communication in Everyday Life

2 Electives

Trimester 2

ALR104Strategic Communication and Writing

ACC101Creativity and Dangerous Ideas

2 Electives

Level 2

Trimester 1

ALR276Ethical Communication and Citizenship

ALR207Media Relations

ACC213Media Law and Ethics

1 Elective

Trimester 2

ALR206Social Media Public Relations

ALR279Public Relations Management

2 Electives

Level 3
Trimester 1

ALR383Lobbying, Advocacy and Public Opinion

ALR382Professional Communication Internship(2 credit points)

1 Elective  

Trimester 2

ALR300Public Relations Campaigns and Practice( 2 credit points)

ALR310Marketing Communication

1 Elective

Units offered in Trimester 3

ALR103Introduction to Public Relations

ALR207Media Relations

ACC101Creativity and Dangerous Ideas






Transition to University study
The faculty offers two units AIX160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Entry requirements - general

General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table (194kb).
Some courses may have additional entry requirements.
Students must also meet the undergraduate English language requirements.

Entry requirements - specific

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au
 

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