Bachelor of Communication (Public Relations)
Course summary for international students
|Award granted||Bachelor of Communication (Public Relations)|
|Campus||Offered at Burwood (Melbourne), Waurn Ponds (Geelong)|
|Length||3 years full time|
|Next available intake|
March (Trimester 1)
|Indicative annual fee 2015||$23,390* AUD|
|CRICOS course code||083990C|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent.
|VTAC Codes||1400314193 - Waurn Ponds (Geelong), International full-fee paying place|
1400514193 - Burwood (Melbourne), International full-fee paying place
|Deakin course code||A325|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
New course version commencing from 2015.
- Course overview
- Cloud (online) studies
- Professional recognition
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
Deakin’s Bachelor of Communication (Public Relations) will provide you with the knowledge and skills for a career in the growth sector of public relations and the broader field of strategic communication. Students will develop the professional skills to implement overall communication strategies and tactics with ethics and integrity.
You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. The course examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their stakeholders, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.
You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.
Cloud (online) studies
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.
In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
Fees and charges
Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2015 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.
There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.
To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:
- 15 credit points of compulsory core units;
- 9 credit points of electives;
- no more than 10 credit points at level 1;
- at least 14 credit points at level 2 or above
- no more than 8 credit points taken outside the Faculty of Arts and Education
|ALR103||Introduction to Public Relations|
|ACC100||Communication in Everyday Life|
|ALR104||Strategic Communication and Writing|
|ACC101||Creativity and Dangerous Ideas|
|ALR276||Ethical Communication and Citizenship|
|ACC213||Media Law and Ethics (ACC213 also offered in Trimester 2 from 2016)|
|ALR206||Social Media Public Relations|
|ALR279||Public Relations Management|
|ALR383||Lobbying, Advocacy and Public Opinion|
|ALR382||Professional Communication Internship (2 credit points)|
|ALR300||Public Relations Campaigns and Practice ( 2 credit points)|
Units offered in Trimester 3
|ALR103||Introduction to Public Relations|
|ACC101||Creativity and Dangerous Ideas|
Transition to University study
The faculty offers two units AIX160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Entry requirements - general
General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table (194kb).
Some courses may have additional entry requirements.
Students must also meet the undergraduate English language requirements.
Entry requirements - specific
Applicants should have successfully completed VCE, or equivalent. Prerequisites are Units 3 and 4–a study score of at least 30 in English (EAL) or 25 in English other than EAL.
The Faculty offers alternative entry options for mature age and other special categories of applicants. Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/future-students/applications-enrolments/index.php
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
Credit for prior learning - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact email@example.com