Bachelor of Communication (Public Relations)

Course summary for international students

Year2017 course information
Award granted Bachelor of Communication (Public Relations)
CampusOffered at Burwood (Melbourne), Waurn Ponds (Geelong)
Cloud CampusYes
Length

3 years full time

Next available intake

2016: November (Trimester 3)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3*)

* Trimester 3 Burwood (Melbourne) and Cloud (online)

Fee paying annual fee - commencing 2017$27,040 for 1 yr full-time AUD
CRICOS course code083990C
LevelUndergraduate
Clearly-in ATAR
Burwood (Melbourne): 60.00
Waurn Ponds (Geelong) - off campus: N/A
Waurn Ponds (Geelong): N/A
English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent.

Deakin course code A325
VTAC Codes1400314193 - Waurn Ponds (Geelong), International full-fee paying place
1400514193 - Burwood (Melbourne), International full-fee paying place
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

Course sub-headings

Course overview

Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.

Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in social media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University. 

Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations. 

This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication. 

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

 The degree is accredited with Public Relations Institute of Australia (PRIA).

Cloud (online) studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

Professional recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Fees and charges

The tuition fees you pay are calculated depending on the course you choose.

The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Review analyse major Communication theories and Public Relations concepts including research, strategy and tactics, contemporary communication methods, and ethical communication, and apply these skills to topics spanning the associated industries including journalism, media and the law.

Communication

Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats. 

Digital literacy

Use a range of generic digital communication technologies and specific digital technologies employed by Public Relations professionals to address diverse communication needs for a range of audiences and to deliver reports and presentations to diverse audiences within and outside the Public Relations field. 

Critical thinking

Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context. 

Problem solving

Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.

Self-management

Demonstrate autonomy, responsibility, accountability and a continued commitment to learning and skills development, in the field of Public Relations. 

Teamwork

Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds while still maintaining responsibility for their own learning. 

Global citizenship

Analyse and address communication issues in a domestic and global context as a reflective scholar and practitioner, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards. 

Approved by Faculty Board October 2015

 

Course rules

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 15 credit points of compulsory core units;
  • 9 credit points of electives;
  • no more than 10 credit points at level 1;
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1

ACC100Communication in Everyday Life

ACC101Creativity and Dangerous Ideas

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

Plus 4 Electives

Level 2

ACC213Media Law and Ethics

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR276Ethical Communication and Citizenship

ALR279Public Relations Management

Plus 3 Electives

Level 3

ALR300Public Relations Campaigns and Practice (2 credit points)

ALR310Marketing Communication

ALR382Professional Communication Internship (2 credit points)

ALR383Lobbying, Advocacy and Public Opinion

Plus 2 Electives

Recommended Electives

ACG103Design Skills

ACG102Design and Typography

ALC105Media Culture and Technological Transformations: Living in the Digital Age

ACF103Writing with the Camera

ACG206Web Design and Interactivity

ACG208Branding Design

ALC215Globalisation and the Media

ALC303Media Research Practices

ALC301Contemporary Media Industries

Course Map

Course map 


Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Entry requirements - general

General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.  Some courses may have additional entry requirements.

Students must also meet the undergraduate English language requirements.

Entry requirements - specific

Applicants should have successfully completed VCE, or equivalent.  Prerequisites are Units 3 and 4–a study score of at least 30 in English (EAL) or 25 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/study-at-deakin/apply

 

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au