Bachelor of Communication (Public Relations)

Course summary for international students

Year2016 course information
Award granted Bachelor of Communication (Public Relations)
CampusOffered at Burwood (Melbourne), Waurn Ponds (Geelong)
Cloud (online)Yes
Length

3 years full time

Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3*)

* Trimester 3 Burwood (Melbourne) and Cloud (online)

Fee paying annual fee - commencing 2016$26,000 AUD
LevelUndergraduate
CRICOS course code083990C
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent.

VTAC Codes1400314193 - Waurn Ponds (Geelong), International full-fee paying place
1400514193 - Burwood (Melbourne), International full-fee paying place
Deakin course code A325
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

Course sub-headings

Course overview

Deakin’s Bachelor of Communication (Public Relations) will provide you with the knowledge and skills for a career in the growth sector of public relations and the broader field of strategic communication. Students will develop the professional skills to implement overall communication strategies and tactics with ethics and integrity.

You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. The course examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their stakeholders, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.  

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

Cloud (online) studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

Professional recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.

Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any Government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.

The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email enquire@deakin.edu au for more information about 2016 fees.

Career opportunities

There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.

For more information go to My Course My Career

Course rules

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 15 credit points of compulsory core units;
  • 9 credit points of electives;
  • no more than 10 credit points at level 1;
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1

ACC100Communication in Everyday Life

ACC101Creativity and Dangerous Ideas

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

4 Electives

Level 2

ACC213Media Law and Ethics

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR276Ethical Communication and Citizenship

ALR279Public Relations Management

3 Electives

Level 3

ALR300Public Relations Campaigns and Practice (2 credit points)

ALR310Marketing Communication

ALR382Professional Communication Internship (2 credit points)

ALR383Lobbying, Advocacy and Public Opinion

2 Electives

 

For course map click here






Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Entry requirements - general

General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table (194kb).
Some courses may have additional entry requirements.
Students must also meet the undergraduate English language requirements.

Entry requirements - specific

Applicants should have successfully completed VCE, or equivalent.  Prerequisites are Units 3 and 4–a study score of at least 30 in English (EAL) or 25 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/future-students/applications-enrolments/index.php

 

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au