- Study at Deakin
- Life at Deakin
- Industry and community
- About Deakin
|Award granted||Bachelor of Communication (Public Relations)|
|Campus||Offered at Burwood (Melbourne), Waurn Ponds (Geelong)|
|Length||3 years full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2), November (Trimester 3)
|Indicative annual fee 2015||$8,253* - Commonwealth Supported Place (HECS)|
Arts and Education Student Services and Enrolment Enquiries
Mark Sheehan Tel 03 5227 2424, firstname.lastname@example.org
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.
|VTAC Codes||1400314191 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)|
1400514191 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614191 - Cloud (online), Commonwealth Supported Place (HECS)
|CRICOS course code||083990C|
|Deakin course code||A325|
New course version commencing from 2015.
Notes: Trimester 3 2014 commencing students to refer to 2014 course versions:
Deakin’s Bachelor of Communication (Public Relations) will provide you with the knowledge and skills for a career in the growth sector of public relations and the broader field of strategic communication. Students will develop the professional skills to implement overall communication strategies and tactics with ethics and integrity.
You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. The course examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their stakeholders, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.
You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.
To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:
|ALR103||Introduction to Public Relations|
|ACC100||Creative Communications Practice|
|ALR104||Strategic Communication and Writing|
|ACC101||Creativity, Imagination and Dangerous Ideas|
|ALR276||Ethical Communication and Citizenship|
|ACC213||Media Law and Ethics|
|ALR206||Social Media Public Relations|
|ALR279||Public Relations Practice and Event Management|
|ALR383||Lobbying, Advocacy and Public Opinion|
|ALR382||Internship (2 credit points)|
|ALR300||Public Relations Campaigns and Practice ( 2 credit points)|
Units offered in Trimester 3
|ALR103||Introduction to Public Relations|
Transition to University study
The faculty offers two units ASC160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Applicants should have successfully completed VCE, or equivalent. Prerequisites are Units 3 and 4–a study score of at least 30 in English (EAL) or 25 in English other than EAL.
The Faculty offers alternative entry options for mature age and other special categories of applicants. Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/future-students/applications-enrolments/index.php
This course has pathways from more than 20 Institutes of TAFE and universities in Melbourne and regional Victoria. Credit transfer and recognition is normally available from TAFE and university diplomas and advanced diplomas in arts, business, management, and humanities disciplines. Students with graded advanced diplomas from TAFE or equivalent will be eligible for up to 12 credit points of electives. Students with graded diplomas or equivalent from TAFE or equivalent will be eligible for up to 8 credit points of electives. There is also a pathway from Deakin University's Associate Degree of Arts, Business and Sciences to this course with up to 16 credit points depending on units taken.
On completion of this course you may choose to apply for an Honours degree or postgraduate study. These studies normally provide professional qualifications directed to a particular career. Students must have completed a major in the discipline or interdisciplinary area in which they wish to specialise in the honours course. Entry is based on a number of factors, including an average grade of Distinction or High Distinction in the Bachelor of Arts particularly in the discipline in which they want to study Honours and the availability of supervision. Further honours information.
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Applications for Trimester 2 and Trimester 3 must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.