Bachelor of Communication (Public Relations)
Course summary for local students
|Year||2017 course information|
|Award granted||Bachelor of Communication (Public Relations)|
|Campus||Offered at Burwood (Melbourne), Waurn Ponds (Geelong)|
|Length||3 years full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2), November (Trimester 3*)
* Trimester 3 Burwood (Melbourne) and Cloud (online)
|Tuition fee rate||Available fee rates for 2017 can be found at www.deakin.edu.au/fees|
Arts and Education Student Services and Enrolment Enquiries
|CRICOS course code||083990C|
|VTAC Codes||1400314191 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)|
1400514191 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614191 - Cloud (online), Commonwealth Supported Place (HECS)
|Deakin course code||A325|
- Course overview
- Professional recognition
- Fees and charges
- Career opportunities
- Course Learning Outcomes
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.
Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in social media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University.
Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations.
This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication.
You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.
The degree is accredited with Public Relations Institute of Australia (PRIA).
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.
There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialised aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities.
For more information go to My Course My Career
Course Learning Outcomes
Deakin Graduate Learning Outcomes
Course Learning Outcomes
Discipline specific knowledge and capabilities
|Review analyse major Communication theories and Public Relations concepts including research, strategy and tactics, contemporary communication methods, and ethical communication, and apply these skills to topics spanning the associated industries including journalism, media and the law.|
|Effectively communicate analyses, findings and strategies in Public Relations to a range of audiences using written, digital and oral formats.|
|Use a range of generic digital communication technologies and specific digital technologies employed by Public Relations professionals to address diverse communication needs for a range of audiences and to deliver reports and presentations to diverse audiences within and outside the Public Relations field.|
|Analyse and critically evaluate theoretical approaches to Public Relations practice and issues including the need to understand current social and legal norms, policies and practices, in the local, national and global context.|
|Employ initiative and creativity in conjunction with accepted evidence-based communication methods to generate innovative approaches and solutions to complex, real world issues within the professional Public Relations environment.|
|Demonstrate autonomy, responsibility, accountability and a continued commitment to learning and skills development, in the field of Public Relations.|
|Work and learn collaboratively with real world (external) clients and others from different disciplines and backgrounds while still maintaining responsibility for their own learning.|
|Analyse and address communication issues in a domestic and global context as a reflective scholar and practitioner, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards.|
Approved by Faculty Board October 2015
To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:
- 15 credit points of compulsory core units;
- 9 credit points of electives;
- no more than 10 credit points at level 1;
- at least 14 credit points at level 2 or above
- no more than 8 credit points taken outside the Faculty of Arts and Education
|ACC100||Communication in Everyday Life|
|ACC101||Creativity and Dangerous Ideas|
|ALR103||Introduction to Public Relations|
|ALR104||Strategic Communication and Writing|
Plus 4 Electives
|ACC213||Media Law and Ethics|
|ALR206||Social Media Strategy and Tactics|
|ALR276||Ethical Communication and Citizenship|
|ALR279||Public Relations Management|
Plus 3 Electives
|ALR300||Public Relations Campaigns and Practice (2 credit points)|
|ALR382||Professional Communication Internship (2 credit points)|
|ALR383||Lobbying, Advocacy and Public Opinion|
Plus 2 Electives
Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Entry requirements - general
Deakin University offers admission to undergraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.
Entry requirements - specific
Applicants should have successfully completed VCE, or equivalent. Prerequisites are Units 3 and 4–a study score of at least 30 in English (EAL) or 25 in English other than EAL.
The Faculty offers alternative entry options for mature age and other special categories of applicants. Information about these is available in the VTAC guide and on the Deakin University’s website at http://www.deakin.edu.au/future-students/applications-enrolments/index.php
Credit for prior learning - general
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.