Course search
Future students
| Award granted | Bachelor of Arts (Media and Communication) |
|---|---|
| Campus | Offered at Melbourne Campus at Burwood, Geelong Campus at Waurn Ponds |
| Off-campus | No |
| Length | 3 years full time |
| Next available intake | March (Trimester 1), July (Trimester 2) |
| Indicative course fee 2010 | $18,980* AUD |
| CRICOS code | 048014J |
| Level | Undergraduate |
| Deakin course code | A328 |
| VTAC Codes | 14291 - Burwood (Melbourne), Commonwealth Supported Place (HECS) 14293 - Burwood (Melbourne), International full-fee paying place 15031 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS) 15033 - Waurn Ponds (Geelong), International full-fee paying place 18181 - Warrnambool, Commonwealth Supported Place (HECS) 18183 - Warrnambool, International full-fee paying place |
| Faculty contacts | Deakin International Tel +61 3 9627 4877 Online enquiry |
Deakin's Bachelor of Arts (Media and Communication) is specifically designed to enable you to graduate with a 'multiskilled' qualification appropriate for a rapidly evolving area in which skills, careers and job markets are increasingly transient. In this course, you can choose subjects that suit your specific interests and professional ambitions. You are encouraged to situate those interests and ambitions in a wider critical context of ideas, issues and developments in the media and communication industries in general.
The course offers you a wide range of unit choice which helps develop practical and professional communication skills within a broad context of critique and analysis.
You will learn about major research and policy debates concerning the various communication industries and integrate practical techniques in communication with a strategic overview of the industry.
The course will teach you about the range of research methodologies used to study communication texts, audiences, institutions and processes, as well as how to evaluate the social and economic significance of new technologies and existing laws affecting communication.
Specialisations offered through this course include animation, film studies, graphic design, journalism, media and communication, photography, public relations and visual arts.
Media and communication studies at Deakin will provide you with the experience required as a professional in roles such as journalists, non-government organisation professionals, photographers, public relations consultants, animation and digital culture employees, culture industries employees such as heritage officers, development professionals and those seeking research and analysis positions in the global media industries.
Prerequisites
Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills, there are prerequisites which direct students to take some units before others. Students must seek advice from Arts Student Support before enrolling in units for which they do not have the prerequisite or recommended units.
Areas of Study
Animation (B)
Film Studies (B)
Film and Video (B)*
Graphic Design (B)
Journalism (B, G,W#, X)
Media and Communication (B, G, W, X)
Photography (B)
Public Relations (B, G,W#, X)
Visual Arts (B, G#, W)
* For continuing students only
# Full major is not available at nominated campus
Core units
Trimester 1
ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning
Trimester 2
ALC102 Contemporary Communication: Making Sense of New Media
The Animation area of study offers the opportunity to develop a moving image, graphic and animation practice within the expanding digital domain. Students will explore digital animation production and publication options that include web, CD and DVD publication possibilities, and develop the skills to work with and manage such technologies effectively. Students are encouraged to develop skills in all aspects and types of animation production and learn to write and think analytically about such creative work.
On completion of the Animation sequence of units students should have the following skills:
Level 1 and level 2
Trimester 1 or trimester 2
ACM138 3D Animation 1: Screen Space, Layout, Landscape
Trimester 1
ACM132 Introduction to Animation
ACM225 Effects, Graphics and Compositing
Trimester 2
ACM126 Internet Arts
ACM133 Animation Basics
ACM239 Digital Animation
Level 3
Trimester 1 or trimester 2
ACM321 Media Arts Internship *
Trimester 1
ACM327 Advanced Animation
Trimester 2
ACM308 Interactive Images
* Internship units are normally undertaken in third level (or equivalent) and are subject to completion of specified prerequisite units and special application requirements. Interested students should contact Arts and Education Student Support and Enquiries on their campus for further information.
The Film Studies area aims to develop students' creative and critical thinking while providing a practical and theoretical grounding in the production and application of film, video and television. The sequence puts these media in the historical and social context of the institutions, technologies and artistic and personal forces from which they have emerged.
In level 1, students learn formal and theoretical concepts through analysis of case studies and a series of projects which demand individual input, team collaboration, as well as recording, filming, direction, and post-production techniques. Collaborative skills are extended in level 2 through investigation of team management, narrative, representation, editing, and audiences, as well as the relationship between the actor, director, producer and exhibitor.
Students also undertake case studies in genre and the creative practices and aesthetic approaches of significant practitioners or movements. The final level provides opportunities for students to develop unique and individual creative practices through units including Research in Production: Documentary which explores the use of actuality in narrative, as well as the Individual Production Practice, which explores non-representational, contemplative and oppositional structures, together with strategies that rework or synthesise conventional forms.
Level 1
Trimester 1
ACM120 Moving Pictures: Screening Film History
Trimester 2
ACM112 Writing with the Camera
ACM217 Documentary Production Practice
ACM237 TV Studio Production
ACM318 Independent Production Practice
Trimester 1
AAM319 Contemporary Australian Cinema *
ACM236 Screen Practitioners
Trimester 2
AAM220 Cinemas and Cultures
* Also offered at Burwood in trimester 3 (2009/10)
Level 1
Trimester 2
ACM111 Sound, Light, Motion
Level 2
Trimester 1 or trimester 2
ACM213 Genre Form and Structure
ACM237 TV Studio Production
Trimester 1
ACM220 Moving Pictures: Screening Film History (B)*
ACM236 Screen Practitioners
ACM317 Documentary Production Practice
ACM318 Independent Production Practice
Trimester 1, trimester 2 or trimester 3
ACM321 Media Arts Internship **
** Internship units are normally undertaken in third level (or equivalent) and are subject to completion of specified prerequisite units and special application requirements. Interested students should contact Arts and Education Student Support and Enrolment Enquiries on their campus for further information.
Level 1
Trimester 1
ACG101 Graphic Design Studio
Trimester 2
ACG102 Image and Text Applications
Level 2
Trimester 1
ACG203 Graphic and Digital Imaging
Trimester 2
ACG204 Visual Communication and Design
ALW222 Desktop Publishing - Design and Production
Trimester 1 or trimester 2
ACN203 Digital Studio
Level 3
Trimester 1
ACG305 Media Design Practice
ACG307 Global Design Strategies: China
This area of study provides students with the skills and knowledge to become qualified journalists in the broadcast and print media. Initially, studies focus on the mass media and the extent to which journalists live up to the ethical standards set both by their profession and the expectations of the public. Comparative studies focus on the role of journalists and the news media in different political systems and cultures. Students will gain an understanding of the theoretical and practical elements of radio and television journalism, and the role radio plays as a communication medium. The laws of defamation and other legal constraints to which the profession of journalism is subject are examined in the final level. Students will also develop research techniques, practical skills and an understanding of the methods and techniques required for specialist writing. The writing component within the course is intensive, to bring students' work to a standard that can be published in a daily newspaper or mainstream magazine.
On successful completion of the Journalism sequence of units students should have the following skills:
Level 1
Trimester 1
ALJ111 Contemporary Journalism (B)
ALJ112 Comparative Journalism Studies (B)
ALJ216 Research for Writers (B)
ALJ217 Editing and Design (B)
ALJ313 Media Law and Ethics (B)
ALJ318 Broadcast Journalism (Radio) (B)
ALJ301 Multi-Media Journalism (B)
ALJ319 Broadcast Journalism (Television) (B)
ALJ321 Journalism Internship (B) *
Media and communication is the world's fastest growing industry and is an area of rapid and continuous technological, political, economic, and social change. Much of the recent explosion in the stock of human knowledge is linked with developments in media and communication. Students will address issues and events in the industry at national and international levels through a combination of research, theory, analysis and practice.
Levels 2 and 3
Trimester 1
AAM219 Contemporary Australian Cinema
ACT203/ACT303 Art and the Politics of Censorship
ALC208 Researching Media: Texts, Audiences and Industries
ALC209 Representing Men and Masculinities
ALR276 Ethical Communication and Citizenship
ASC246/ASC346 Sociology of the Media and Popular Culture
AAM220 Cinemas and Cultures
ALC314 Advertising: Designing Desires *
ALC215 Globalisation and the Media
ALC320 Approaches to Media: Audiences and Effects *
ALC313 Media and Communication Internship **
The Photography area of study is based around creative, critical and professional practice. Students can choose to develop their artistic, academic or professional aspirations.
Level 1
Trimester 1 or trimester 2
ACM101 Still Images
ACM102 Pixel to Print: Digital Imaging 1
ACM203 Photographic Practice **
ACM204 Contemporary Photography
ACM207 Advanced Imaging
Trimester 2
ACM234 The Suburbs as Site
Level 3
Trimester 1
ACM328 Shifting Focus: Experimental Photography and Creative Practice
Trimester 2
ACM335 Studio and Professional Photography
Trimester 1 or trimester 3
ACM321 Media Arts Internship *
* Internship units are normally undertaken in third level (or equivalent) and are subject to completion of specified prerequisite units and special application requirements. Interested students should contact Arts and Education Student Support and Enrolment Enquiries on their campus for further information.
** Warrnambool offering only available in Trimester 1
The Public Relations area of study is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.
On successful completion of the Public Relations sequence of units, students should have the following discipline-specific skills:
Core Units
Level 1
Trimester 1
ALR103 Principles and Practice of Public Relations (B)
ALW117 Writing for Professional Practice (B)
ALR279 Public Relations Practice and Event Management (B) (2 credit points)
Level 3
ALR300 Public Relations Campaigns and Practice (B)(2 credit points)
Level 2 and level 3
Select 2 credit points from the following units:
Trimester 1
ALR276 Ethical Communication and Citizenship (B)
ALR383 Government Relations and Issues Management *
Trimester 2
ALR206 Web Media Public Relations (B)
ALR310 Marketing Communication
The following unit may be taken in addition to the Public Relations major sequence:
ALR207 Media Relations
* This unit is offered in the wholly online teaching mode only. There will be no face to face teaching.
Level 1
Trimester 1
ACV101 Studio Art: Introductory Painting and Drawing A
Trimester 2
ACV102 Studio Art: Introductory Painting and Drawing B
Level 2
Trimester 1
ACV203 Studio Art: Visual Narrative
ACV205 Studio Art: Pluralism A
Trimester 2
ACV204 Studio Art: Graphic Novels and Artists' Books
ACV206 Studio Art: Pluralism B
Level 3
Trimester 1
ACV307 Studio Art: Diversity in Practice A
Trimester 2
ACV308 Studio Art: Diversity in Practice B
Transition to University study
The faculty offers two units ASC160 Introduction to University Study and ALW117 Writing for Professional Practice which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Wholly online units
To ensure that all Deakin students have the skills to meet the demands of the modern workforce, undergraduate students are required to complete at least one unit of their study wholly online.
The wholly online units offered by the Faculty of Arts and Education are:
ACN108 History of Interactive Entertainment
AIH265/AIH365 Great Debates: Unfinished Business of the Past
AIP238 The Politics of Fear
AIR236/AIR336 Global Capitalism and its Discontent
AIX391 Work Transition in the 21st Century
ALC314 Advertising: Designing Desires
ALC320 Approaches to Media: Audiences and Effects
ALL379 Representing Australia
ALR383 Government Relations and Issues Management
ASC320 Sex, Crime and Justice in An Electronic Age
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.