Bachelor of Communication (Digital Media)

Course summary for international students


2017 course information

Award granted Bachelor of Communication (Digital Media)
CampusOffered at Burwood (Melbourne), Waurn Ponds (Geelong)
Cloud CampusYes

3 years full time

Next available intake

2016: November (Trimester 3*)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3)

* Burwood and Cloud (online)

Fee paying annual fee - commencing 2017$27,040 for 1 yr full-time AUD
CRICOS course code089296K
English language requirements

IELTS overall score of 6.0 (with no band score less than 6) or equivalent

Deakin course code A333
VTAC Codes1400314293 - Waurn Ponds (Geelong), International full-fee paying place
1400514293 - Burwood (Melbourne), International full-fee paying place
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.
Faculty contacts

Deakin International
Tel +61 3 9627 4877
Online enquiry

Course sub-headings

Course overview

The Bachelor of Communication (Digital Media) is a dynamic and versatile degree that produces graduates who have the skills and knowledge to adapt to shifting communication climates and proactively situate themselves within the broad field of Digital Media and Cultural Industries (incorporating film, television, digital media, marketing and advertising, and many other areas). Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts.

Embedded within the degree is an in-depth exploration of themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, celebrity and media industry processes of planning and production, among many other workplace-relevant areas.

Fees and charges

The tuition fees you pay are calculated depending on the course you choose.

The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Review, understand and analyse major Media theories and concepts relating to media genres and representations, technological innovation, research methods, and professional practices in diverse industry contexts, including digital media, journalism, public relations, film and television. 


Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. 

Digital literacy

Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. 

Critical thinking

Critically and analytically evaluate Media texts, issues, organisations, and industries, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives. 

Problem solving

Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional Media industry contexts. 


Demonstrate independent, motivated, and self-directed learning and the ability to complete work effectively and effectively as an independent researcher and practitioner. 


Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on Media-related projects, while simultaneously maintaining personal responsibility for their own learning and contributions. 

Global citizenship

Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of Media platforms individually and collaboratively with an awareness of professional legal and ethical responsibilities. 

Approved by Faculty Board May 2014


Course rules

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 15 credit points of compulsory core units
  • 9 credit points of elective units from any discipline area
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 and above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1

Course Map

ALC104Media Genres: Negotiating Textual Forms and Pleasures

ACC100Communication in Everyday Life

ALC105Media Culture and Technological Transformations: Living in the Digital Age

ACC101Creativity and Dangerous Ideas

4 electives

Level 2

ALC203Exploring Digital Media: Contexts of Online Participation

ACC213Media Law and Ethics

ALC205Digital Media and the Surveillance Society

ALC202Advertising: Desire, Consumption and the Attention Economy

Select 1 of:

ALC204 Media Representations and Affects (No longer offered for enrolment)


ALC215Globalisation and the Media

3 electives

Level 3

ALC303Media Research Practices

ALC305Understanding Media Ecologies

ALC301Contemporary Media Industries

ALC302Designing and Pitching Media Formats (2 credit points)

Select one of:

ALC304The Celebrity Industries: Star Images, Fan Cultures and Performance


ACF320Mad Max Meets Priscilla - Contemporary Australian Cinema

And either

2 electives or 1 elective and ACC317Communication and Creative Arts Internship A

Note: it is strongly recommended that students undertake an internship as part of their studies.

Recommended Electives

Film and TV

ACF103Writing with the Camera

ACF106Screen Practices

ACC200Freelancing in the Arts

ACF206Mindscreen: Cinema, Psychology and Psychoanalysis

ACF301Independent Production Practice


ACI103Thinking Photography: History, Theory and Cultural Context

ACI202Advanced Digital Imaging

ACI204Contemporary Photography

ACI205Lighting Design 1: Natural and Artificial Lighting

ACI301Shifting Focus: Experimental Photography and Creative Practice

ACI303New Worlds: Intersections of Art and Science

Visual Communication Design

ACG103Design Skills

ACG204Design and Society

ACG206Web Design and Interactivity

ACG307Global Design Strategies

Animation and Motion Capture

AMC100Introduction to Animation

AMC101Motion Capture Fundamentals

AMC202Animating Motion

AMC203Effects and Motion Graphics

AMC339Documentary Animation

AMC327Designing Animated Worlds

Public Relations

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

ALR276Ethical Communication and Citizenship

ALR279Public Relations Management

ALR310Marketing Communication


ALJ111News Reporting 1

ALJ112News Reporting 2

ALJ220Journalism in Society

ALJ304Local and Community Journalism

Entry requirements - general

General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate admission requirements table.
Some courses may have additional entry requirements.
Students must also meet the undergraduate English language requirements.

Entry requirements - specific

Applicants should have successfully completed VCE, or equivalent, including Units 3 and 4–a study score of at least 25 in English (EAL) or 20 in English other than EAL.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact