Bachelor of Creative Arts (Visual Communication Design)

Course summary for local students

Year2016 course information
Award granted Bachelor of Creative Arts (Visual Communication Design)
CampusOffered at Burwood (Melbourne), Waterfront (Geelong)
Cloud (online)No
Length3 years full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3*)

*Trimester 3 Burwood (Melbourne)

CSP annual fee (indicative) - commencing 2016$6,482 - Commonwealth Supported Place (HECS)
Full fee paying annual fee - commencing 2016Not applicable
Faculty contacts

Arts and Education Student Services and Enrolment Enquiries

Waurn Ponds (Geelong)
Tel 03 5227 1359

Burwood (Melbourne) 
Tel 03 9246 8100

CRICOS course code075372G
VTAC Codes1400414481 - Waterfront (Geelong), Commonwealth Supported Place (HECS)
1400514481 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
Deakin course code A355

Course sub-headings

Course overview

Deakin University, Visual Communication Design program believes that design is what links creativity and innovation. Deakin aims to instil in students a belief that design can be an agent for change by encouraging them to shape their ideas into practical and attractive propositions for users, customers and society as a whole. Students are taught how to make ideas tangible and their abstract thoughts and inspirations realised in a professional and/or sociological context. Deakin's broad based definition of design respects the disciplinary overlaps of a changing profession, which now requires and more a holistic approach to problem solving via design thinking methodologies.

Deakin’s Bachelor of Creative Arts (Visual Communication Design) enables you to develop practical and theoretical skills in visual communication design. This course offers a dynamic combination of contemporary design theory with specialised studio practices and practical outcomes in a variety of design disciplines. It draws upon the expertise of its staff who are active practitioners in their fields, as well as visiting, special guest and casual academic staff. The Visual Communication Design program offers the opportunity to attend an international study tour and complete an internship as part of your course.

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.

Commonwealth supported place (CSP)
Under the present legislation, a Commonwealth supported place is one for which the University receives some Government funding. Students enrolled in these places are required to contribute part of their course costs. To be eligible for a Commonwealth supported place you must be an Australian citizen, or New Zealand citizen or holder of a permanent visa who will be residing in Australia for the duration of your study.

Full-fee paying (FFP)
A full-fee paying place is one which the University does not receive any Government funding. Students enrolled in these places contribute the full cost of their course.

Domestic full-fee paying places are available to Australian citizens, New Zealand citizens or holders of a permanent visa.

Fee information for all domestic students
The current Federal Government has proposed a number of major reforms for the higher education sector (see the Higher Education and Research Reform Amendment Bill 2014), including fee deregulation in respect of domestic student fees. This legislation may be reintroduced to the parliament in the latter half of 2015 and if passed, will impact on the CSP and FFP course fees applicable in 2016.

* Therefore, the indicative annual course fee shown is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The 2016 CSP and FFP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2016 can be viewed from the Unit Search. Should a change in Government policy affect the cost of units offered, the website will be updated as soon as possible.

The fees per unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This information is provided as a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email au for more information about 2016 fees.

Fee payment assistance
Australian citizens or holders of a permanent humanitarian visa, enrolling in a CSP or FFP, may be eligible for HECS-HELP or FEE-HELP respectively. For more information about HECS-HELP or FEE-HELP visit the Study Assist website.

Career opportunities

With a Bachelor of Creative Arts (Visual Communication Design) degree, students will gain a range of skills that can be applied to a career in the exciting and creative fields of advertising, commercial design, web design and packaging. The program will give students opportunities to work with real clients and industry briefs so that they have a ‘working portfolio' at the finish of the degree. The program will offer students the opportunity to collaborate with students across arts disciplines to inform interesting dialogues and new art forms. This gives Deakin students a competitive edge in the industry, which will allow students to forge successful post-University career opportunities.

For more information go to My Course My Career

Course rules

For students commencing from 2015:

To qualify for the award of Bachelor of Creative Arts (Visual Communication Design) a student must complete 24 credit points including:

  • 14 credit points of core units
  • no more than 8 credit points taken outside the Faculty of Arts and Education
  • no more than 10 credit points at level 1

For students commencing prior to 2015 click here for the 2014 course rules.

Course structure

For students commencing from 2015:

Core units

Level 1

ACC100Communication in Everyday Life

ACC101Creativity and Dangerous Ideas

ACG102Design and Typography

ACG103Design Skills

4 Electives

Level 2

ACC200Freelancing in the Arts

ACG203Design Form and Function

ACG204Design and Society

ACG206Web Design and Interactivity

ACG207Professional Practice in Design

ACG208Branding Design

2 Electives

Level 3

ACG304Design and Collaboration (2 credit points)

ACG305Design Practice

ACG307Global Design Strategies

4 Electives

For course map click here

Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills there are prerequisites which direct students to take some units before others. Students must seek advice from a course adviser before enrolling in units for which they do not have prerequisite or recommended units.

Entry requirements - general

Deakin University offers admission to undergraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

For year 12/VCE entry: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL; and presentation of a portfolio of work to a satisfactory standard.

The Faculty offers alternative entry options for mature age and other special categories of applicants.  Information about these is available in the VTAC guide and on the Deakin University’s website at

A pre-selection kit is to be completed by all applicants. Please refer to the guidelines on the Visual Communication Design folio entry page.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC (external site).

Applications for Trimester 2 and Trimester 3 must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

A pre-selection kit is to be completed by all applicants. Please refer to the specific entry requirements listed above.

Other Course Information


Assessment within the award of Bachelor of Creative Arts varies from written assignments and/or examination to practical and technical exercises and performance. In some units assessment may also include class participation, online exercises, seminar exercises and tests.