Graduate Certificate of Communication

Course summary for international students

Year2017 course information
Award granted Graduate Certificate of Communication
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Length 0.5 year full-time or part-time equivalent
Next available intake

2016: November (Trimester 3*)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3)*

*Trimester 3 intake available at Burwood (Melbourne) only

Tuition fee rateAvailable fee rates can be found at www.deakin.edu.au/fees
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
CRICOS course code083989G
English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code A539
Faculty contacts

Deakin International
Tel +61 3 9627 4877
Online enquiry

Please Note: Trimester 3 unit offerings are limited

Course sub-headings

Course overview

Graduate Certificate of Communication provides students an opportunity to expand their skills in ever-changing communications and media industries.

Communications and Media are the world's fastest-growing industries. These industries are also an area of rapid and continuous technological, political, economic and social change. You can choose from a wide range of units in Deakin's Graduate Certificate of Communication to gain distinctive interdisciplinary and cross-disciplinary perspective of ever-changing media industries.

Units in Public Relations, Journalism, Digital Media, Television Production and Visual Communication Design are available in the Graduate Certificate of Communication, which also give you credits towards Deakin's Master of Communication. 

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline specific knowledge and capabilities

Acquire specialist knowledge and skills in professional communication.

Demonstrate specialist knowledge of, and skills in the application of contemporary communication methods in professional and scholarly contexts

Communication

Use specialist cognitive and technical skills in communicating ideas, problems and arguments in a variety of modes across a range professional communication contexts 

Digital literacy

Acquire specialist skills in generic and specific digital technologies used to address a range of communication needs in professional contexts and for diverse audiences within and outside the communications industry

Critical thinking

Acquire advanced cognitive skills in the analysis and critical evaluation of communications theory and its application in professional practice and scholarship.

Demonstrate the ability to critically evaluate complex ideas, develop appropriate methodologies and communicate conclusions in professional communication and scholarly contexts

Problem solving

Use specialist cognitive skills in communications to identify, investigate, analyse and synthesise complex information, problems and concepts and develop creative solutions in professional practice and scholarly contexts

Self-management

Employ autonomy, accountability and initiative in responding creatively to new situations in professional contexts 

Teamwork

Demonstrate initiative and accountability in working and learning collaboratively in professional communications practice and scholarly contexts

Global citizenship

Acquire specialist understanding of, and the ability to reflect on issues in communications in both domestic and global contexts as a scholar and in professional practice, taking into consideration cultural and socio-economic diversity, social and environmental responsibility and the application of the highest ethical standards

Approved by Faculty Board May 2014

 

Course rules

To qualify for the award of Graduate Certificate of Communication, a student must successfully complete 4 credit points of study which must include:

> 2 cp in one of Digital Media, Journalism, Public Relations, Television Production or Visual Communication Design

> 2 cp in another of Digital Media, Journalism, Public Relations, Television Production or Visual Communication Design

Course structure

Digital Media

ACC717Law, Media and Communication

ACG706Designing for Web Environments

ACI700Introduction to Digital Photography

ALC708Blogging and Online Communication Techniques

ALC701Social Media Principles and Practices

ALC702Making Online Communities

ALC703Digital Curation

ALR703Digital Marketing

Journalism

ALJ710Multimedia Journalism

ALJ721International News

ALJ722Investigative and Narrative Journalism

ALJ728Feature Writing

ALJ729Newsroom Practice

ALJ712Broadcast Journalism

ALJ713Journalism Portfolio

 

Public Relations

ACC717Law, Media and Communication

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Marketing Communication

ALR718Public Relations, Activism and Social Change

ALR731Public Relations Theory and Practice

ALR782Public Affairs and Opinion Formation

Television Production

ACC717Law, Media and Communication

ACF700Writing with the Camera

ACF701Television Studio Production

ACF702Television Commercial Production

ACF703Fractured TV: Audiences, Formats, Technology and Regulation

ACF704Talking Heads: Personality and Persona On Screen

ACF705Documentary Production Practice

ALR733Advertising Theory and Practice

Visual Communication Design

ACA715Creative Enterprise Project

ACG702Digital Publishing

ACG703Design and Digital Skills

ACG706Designing for Web Environments

ACG708Design Thinking and Problem Solving

ACG709Strategic Branding and Design

ACI700Introduction to Digital Photography

ALR733Advertising Theory and Practice

Course Map

Entry requirements - specific

To be eligible for entry into the Graduate Certificate of Communication applicants require:

  • Bachelor degree in any discipline area; or 5 years relevant professional experience within the last 10 years.

Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

To be eligible for admission to this program, all applicants must also meet the minimum English language requirements.

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au