Graduate Certificate of Communication

Course summary for local students

Year

2016

Award granted Graduate Certificate of Communication
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length 0.5 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3)*

CSP annual fee (indicative) - commencing 2016Not applicable
Full fee paying annual fee - commencing 2016$10,480 - Full-fee paying place
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
Faculty contacts

Arts and Education Student Services and Enrolment Enquiries

Burwood (Melbourne) 
Tel 03 9246 8100
artsed@deakin.edu.au

Cloud (online) 
Tel 03 5227 1359
artsed@deakin.edu.au  

CRICOS course code083989G
Deakin course code A539

Please Note: Trimester 3 unit offerings are limited

Course sub-headings

Course overview

Communication is the world's fastest-growing industry.  It is also an area of rapid and continuous technological, political, economic and social change.  Deakin's perspective on media and communication integrates several disciplines and emphasises commonalities of theories, analyses, practices and institutions in different sectors of the industry.  This distinctive interdisciplinary and cross-disciplinary perspective underpins a broad mix of subjects, in contrast to the narrow focus of other vocational courses. Students can choose from a wide range of units that suit their particular interests and units studied in the Graduate Certificate and Graduate Diploma of Communication gain credit in Deakin's Master of Communication. This flexible approach to skill-building is designed to match the dynamic and unpredictable nature of the industry.

Fees and charges

Course rules

To qualify for the award of Graduate Certificate of Communication, a student must successfully complete 4 credit points of study which must include:

 

> 2 cp in one of Digital Media, Journalism, Public Relations, Television Production or Visual Communication Design

> 2 cp in another of Digital Media, Journalism, Public Relations, Television Production or Visual Communication Design

Course structure

Digital Media

ACC717Law, Media and Communication

ACG706Designing for Web Environments

ACI700Introduction to Digital Photography

ALC708Blogging and Online Communication Techniques

ALC701Social Media Principles and Practices

ALC702Making Online Communities

ALC703Digital Curation

ALR703Digital Marketing

 

 

 

 

 

 

Journalism

ALJ710Multimedia Journalism

ALJ721International News

ALJ722Investigative and Narrative Journalism

ALJ728Feature Writing

ALJ729Newsroom Practice

ALJ712Broadcast Journalism

ALJ713Journalism Portfolio

 

Public Relations

ACC717Law, Media and Communication

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Marketing Communication

ALR718Public Relations, Activism and Social Change

ALR731Public Relations Theory and Practice

ALR782Public Affairs and Opinion Formation

Television Production

ACC717Law, Media and Communication

ACF700Writing with the Camera

ACF701Television Studio Production

ACF702Television Commercial Production

ACF703Fractured TV: Audiences, Formats, Technology and Regulation

ACF704Talking Heads: Personality and Persona On Screen

ACF705Documentary Production Practice

ALR733Advertising Theory and Practice

Visual Communication Design

ACA715Creative Enterprise Project

ACG702Digital Publishing

ACG703Design and Digital Skills

ACG706Designing for Web Environments

ACG708Design Thinking and Problem Solving

ACG709Strategic Branding and Design

ACI700Introduction to Digital Photography

ALR733Advertising Theory and Practice

Course Map

Entry requirements - general

To be eligible for entry into the Graduate Certificate of Communication applicants require:

  • Bachelor degree in any discipline area; or 5 years relevant professional experience within the last 10 years.

Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

To be eligible for admission to this program, all applicants must also meet the minimum English language requirements.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin. 

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage.