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Graduate Certificate of Public Relations

Course summary for international students

Award granted Graduate Certificate of Public Relations
Deakin course code A543

Course sub-headings

Course overview

The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.

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Course rules

To qualify for the award of Graduate Certificate of  Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.

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Course structure

Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ACA715 Creative Enterprise Project  

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR732 Research Methods for Contemporary Society  



 

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8th June 2007