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Graduate Certificate of Public Relations

Course summary for international students

Award granted Graduate Certificate of Public Relations
CampusThis course is only offered in Cloud (online) mode
Cloud (online)Yes
Length 0.5 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2014$22,520/0.5 EFTSL-$11260* AUD
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code A543
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

Course sub-headings

Course overview

The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.

Fees and charges

Fee paying place - International (IFP)
A Fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study. If you are studying a graduate certificate of 4 credit points, your total course EFTSL is 0.5.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2014, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2014 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

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Career opportunities

These courses are designed as an initial professional qualification for those practitioners working in public relations who wish to update their tertiary qualifications. They are also designed to equip graduates, with limited experience in the workplace, with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

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Course rules

To qualify for the award of Graduate Certificate of  Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.

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Course structure

Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR732 Research Methods for Contemporary Society  



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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.

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Entry requirements - specific

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

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Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au
 

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8th June 2007