Graduate Certificate of Public Relations
Course summary for international students
|Award granted ||Graduate Certificate of Public Relations|
|Deakin course code ||A543|
The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.
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To qualify for the award of Graduate Certificate of Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.
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Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.
|ALR704|| Reputation Management: Crisis, Risk and Responsibility |
|ALR731|| Public Relations Theory and Practice |
|ALR733|| Advertising Theory and Practice |
|ALR782|| Public Affairs and Opinion Formation |
|ACA715|| Creative Enterprise Project |
|ALR700|| Public Relations Campaigns |
|ALR701|| Public Relations Writing and Tactics |
|ALR710|| Marketing Communication |
|ALR732|| Research Methods for Contemporary Society |