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Graduate Certificate of Public Relations

Course summary for local students

Award granted Graduate Certificate of Public Relations
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length 0.5 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2014$17,830/0.5 EFTSL-$8915* - Full-fee paying place
Faculty contacts

Arts and Education Postgraduate Student Services and Enrolment Enquiries

Tel 03 9244 6007

or 03 9251 7071 
artsed-pg@deakin.edu.au

 

Course Director

Nina Weerakkody, +61 3 522 71340, nina.weerakkody@deakin.edu.au

 

Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.

Deakin course code A543

Course sub-headings

Course overview

The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.

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Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study. If you are studying a graduate certificate of 4 credit points, your total course EFTSL is 0.5.

This is a fee-paying course. Domestic students may be eligible for FEE-HELP assistance in paying these tuition fees. For more information about FEE-HELP go to http://www.deakin.edu.au/future-students/fees/.

Fee paying place - Domestic (DFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2014, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2014 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

Career opportunities

These courses are designed as an initial professional qualification for those practitioners working in public relations who wish to update their tertiary qualifications. They are also designed to equip graduates, with limited experience in the workplace, with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

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Course rules

To qualify for the award of Graduate Certificate of  Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.

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Course structure

Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR732 Research Methods for Contemporary Society  



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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Deakin Admissions Policy visit The Guide.

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Entry requirements - specific

To be eligible for entry into the Graduate Certificate Public Relations applicants require:

  • a bachelor degree from an approved tertiary institution; or
  • qualifications deemed to be equivalent; or
  • extensive relevant work experience undertaken at a senior level as deemed appropriate by the Course Selection Team.

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Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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Credit for prior learning - specific

Applications for credit transfer will be considered depending on the student's prior qualifications and professional experience.

 

The Graduate Certificate and Graduate Diploma of Public Relations and the Master of Communication comprise a suite of fully articulated courses. Successful completion of the Graduate Certificate of Public Relations will lead to entry into either the Graduate Diploma of Public Relations or the Master of Communication with up to 4 credit points for credit transfer. Successful completion of the Graduate Diploma of Public Relations or equivalent will lead to entry into the Master of Communication with up to 8 credit points for credit transfer.

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How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.


Your course may require further information in support of your application. Please refer to the faculty information website for further details.

 

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8th June 2007