Graduate Certificate of Public Relations
Course summary for local students
|Award granted||Graduate Certificate of Public Relations|
Offered at Burwood (Melbourne), Cloud (Online)
|Length||0.5 year full-time or part-time equivalent|
Arts and Education Postgraduate Student Services and Enrolment Enquiries
Tel 03 9246 8100
or 03 5227 1359
Nina Weerakkody, +61 3 522 71340, firstname.lastname@example.org
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.
|Deakin course code||A543|
The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.
To qualify for the award of Graduate Certificate of Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.
Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR731||Public Relations Theory and Practice|
|ALR733||Advertising Theory and Practice|
|ALR782||Public Affairs and Opinion Formation|
|ACA715||Creative Enterprise Project|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR732||Research Methods for Contemporary Society|