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|Award granted||Graduate Certificate of Public Relations|
|Campus||Offered at Melbourne Burwood Campus|
|Length||0.5 year full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2)
|Indicative annual fee 2014||$17,830/0.5 EFTSL-$8915* - Full-fee paying place|
Arts and Education Postgraduate Student Support and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
Nina Weerakkody, +61 3 522 71340, email@example.com
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Support Office.
|Deakin course code||A543|
The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study. If you are studying a graduate certificate of 4 credit points, your total course EFTSL is 0.5.
This is a fee-paying course. Domestic students may be eligible for FEE-HELP assistance in paying these tuition fees. For more information about FEE-HELP go to http://www.deakin.edu.au/future-students/fees/.
Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR715||New Ventures in Creative Enterprise|
|ALR731||Public Relations Theory and Practice|
|ALR733||Advertising Theory and Practice|
|ALR782||Public Affairs and Opinion Formation *|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR706||Online Public Relations and Communication|
|ALR732||Research Methods for Contemporary Society|
* ALR782 is offered in the wholly online teaching mode only - there will be no face-to-face teaching.
To be eligible for entry into the Graduate Certificate Public Relations applicants require:
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Applications for credit transfer will be considered depending on the student's prior qualifications and professional experience.
The Graduate Certificate and Graduate Diploma of Public Relations and the Master of Communication comprise a suite of fully articulated courses. Successful completion of the Graduate Certificate of Public Relations will lead to entry into either the Graduate Diploma of Public Relations or the Master of Communication with up to 4 credit points for credit transfer. Successful completion of the Graduate Diploma of Public Relations or equivalent will lead to entry into the Master of Communication with up to 8 credit points for credit transfer.
Applications must be made directly to the University through the Applicant Portal. Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.
Your course may require further information in support of your application. Please refer to the faculty information website for further details.