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Graduate Diploma of Public Relations

Course summary for international students

Award granted Graduate Diploma of Public Relations
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length1 year full time or part time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2015$23,720* AUD
CRICOS course code039584E
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code A643
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

Course sub-headings

Course overview

The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.

 

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

 

Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.

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Cloud (online) studies

Deakin offers many courses which can be studied by distance education overseas.

 

However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.

 

In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.

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Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

Fees and charges

Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2015 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

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Career opportunities

This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

 

Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

 

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Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:

  • 4 credit points of core Public Relations units; and
  • 4 credit points of elective Public Relations units specified below


PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731, ALR701 and ALR702.

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Course structure

Core units


Trimester 1

ALR731 Public Relations Theory and Practice  

 

Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR702 Strategic Communication in An Organisational Context  

 

Students to select 4 credit points from below list of units:


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR782 Public Affairs and Opinion Formation  

 

Trimester 2

ALJ724 Law Media and Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR710 Marketing Communication  



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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.

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Entry requirements - specific

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

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Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au

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Alternate exits

Graduate Certificate of Communication (A539)
Graduate Certificate of Public Relations (A543)
 

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8th June 2007