Graduate Diploma of Public Relations
Course summary for international students
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Graduate Diploma of Public Relations |
|---|---|
| Campus | Offered at Melbourne Burwood Campus |
| Off-campus | Yes |
| Length | 1 year full time or part time equivalent |
| Next available intake | March (Trimester 1), July (Trimester 2) |
| Indicative annual fee 2013 | $22,110* AUD |
| CRICOS course code | 039584E |
| IELTS Requirement | IELTS overall score of 6.5 (with no band score less than 6) or equivalent |
| Deakin course code | A643 |
| Faculty contacts | Deakin International Tel +61 3 9627 4877 Online enquiry |
Course sub-headings
- Course overview
- Off campus studies
- Professional recognition
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
- Alternate exits
Course overview
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Off campus studies
Deakin offers many courses which can be studied by distance education overseas.However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as an on-campus unit and can, in addition enrol in online or off-campus units. Best practice is to enrol in mostly on-campus units in each compulsory trimester.
In a non-compulsory trimester (Trimester 3), international students may study online and off-campus units only. Note that online and off-campus units can make up no more than 25% of a total study load.
Professional recognition
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
Fees and charges
Fee paying place - International (IFP)A Fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2013, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2013 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.
Career opportunities
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
Course rules
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:- 4 credit points of Public Relations units selected from the specified list below; and
- 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines
See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
PRIA Membership
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
Course structure
It is strongly recommended that students take ALR731 in their initial level of enrolment.
Trimester 1
| ALR704 | Reputation Management: Crisis, Risk and Responsibility |
| ALR715 | New Ventures in Creative Enterprise |
| ALR731 | Public Relations Theory and Practice |
| ALR733 | Advertising Theory and Practice |
| AIP740 | Public Policy Analysis |
| ALR782 | Public Affairs and Opinion Formation * |
Trimester 2
| ALJ724 | Law Media and Communication |
| ALR700 | Public Relations Campaigns |
| ALR701 | Public Relations Writing and Tactics |
| ALR706 | Online Public Relations and Communication |
| ALR710 | Marketing Communication |
| ALR718 | New Activism, Communication and Citizenship ** |
| ALR732 | Research Methods for Contemporary Society |
* ALR782 is offered in the wholly online teaching mode only - there will be no face-to-face teaching.
** ALR718 is not offered in 2013, re-offered n 2014.
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.
Entry requirements - specific
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
Credit for prior learning - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning (Credit Transfer) Search which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au
Alternate exits
| Graduate Certificate of Public Relations (A543) |
