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|Award granted||Graduate Diploma of Public Relations|
|Campus||Offered at Burwood (Melbourne)|
|Length||1 year full time or part time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2)
|Indicative annual fee 2014||$22,800* AUD|
|CRICOS course code||039584E|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||A643|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia must, in each compulsory trimester (that is, Trimesters 1 and 2), enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students are not permitted to do more than 25% of their total course via Cloud (online) learning. Best practice is to enrol in mostly Campus located units in each compulsory trimester.
In a non-compulsory trimester (Trimester 3), international students may study Cloud (online) units only.
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
It is strongly recommended that students take ALR731 in their initial level of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR715||New Ventures in Creative Enterprise|
|ALR731||Public Relations Theory and Practice|
|ALR733||Advertising Theory and Practice|
|AIP740||Public Policy Analysis|
|ALR782||Public Affairs and Opinion Formation|
|ALJ724||Law Media and Communication|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR718||Critical Public Relations, Culture and Social Change|
|ALR732||Research Methods for Contemporary Society|
ALR718 not offered 2014. Re-offered 2015.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
|Graduate Certificate of Media and Communication (A539)|
|Graduate Certificate of Public Relations (A543)|