Graduate Diploma of Public Relations

Course summary for international students

Year2016 course information
Award granted Graduate Diploma of Public Relations
Cloud (online)Yes
Length

This course is 2 years part-time or equivalent duration. Please see the Pathways section below for more information.

Next available intake

March (Trimester 1), July (Trimester 2)

Fee paying annual fee - commencing 2016$26,000 AUD
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code A643
Faculty contacts

Deakin International

Tel +61 3 9627 4877

Online enquiry

Course sub-headings

Course overview

With a Graduate Diploma of Public Relations, you'll study key research methods and learn the cultural and ethical implications of PR. Apply to study today.

Understand the role of public relations in contemporary society and learn how to design and implement public relations campaigns.

 You’ll examine the theories and models that work behind major campaigns and critically analyse existing campaigns. From press release writing to effective marketing communication, you’ll get the skills to tackle the everyday challenges in this growing field. 

The growth of global technology and social media has allowed reputations to be altered at a rapid pace and issues amplified to reach global audiences. You’ll learn the necessary hands-on skills to manage stakeholder expectations while dealing with anticipated or unexpected events.

Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is a lot of power and responsibility in the hands of PR professionals. This course teaches you how to appreciate the social, cultural and ethical implications of public relations activity. 

Once you complete this exciting course, you may choose to continue your studies and get credit in our Master of Communication. 

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

Fees and charges

Fee paying place - International
A fee paying place is one for which the University does not receive any Government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

The actual course fee charged by Deakin University, is based on the course and the study load being undertaken. The annual fee above is based on eight credit points (which equals one Equivalent Full Time Study Load - EFTSL). If your study load for the year is less than or more than eight credit points, your fees will be adjusted accordingly. To calculate the fee for each unit, take the applicable course fee above, divide it by eight, then multiply it by the credit point of the unit you are studying. To find the credit point and EFTSL value of each unit, go to the Handbook Unit Search.

This 'Fee paying annual fee' is provided as a guide only. The actual course fee charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken.

The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This information is provided as a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fee to calculate the total future cost of their course. Applicants can email enquire@deakin.edu.au for more information about 2016 fees.

Career opportunities

This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:

  • 4 credit points of core Public Relations units; and
  • 4 credit points of elective Public Relations units specified below

PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA).

Course structure

Core units

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR710Marketing Communication

ALR731Public Relations Theory and Practice

 

Electives

ACC717Law, Media and Communication (Formerly ALJ724)

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR718Public Relations, Activism and Social Change

ALR782Public Affairs and Opinion Formation

 

 

Course Map

Course Map



Entry requirements - specific

Completion of an Australian Bachelor degree (min. 3 years) in any discipline area or approved international equivalent.

Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

To be eligible for admission to this program, all applicants must also meet the minimum English language requirements, see here.

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies. (more details)

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. 

Pathways

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs.

Highest same discipline award held at point of Grad Dip entry Reduction in course duration Remaining course duration
Bachelor, Bachelor (Honours) same discipline 0.5 year (4 credit points) 0.5 year or part-time equivalent (4 credit points)

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au

Alternate exits

Graduate Certificate of Communication (A539)