Graduate Diploma of Public Relations
Course summary for international students
|Award granted||Graduate Diploma of Public Relations|
2 years part-time or equivalent
|Next available intake||March (Trimester 1)|
|Indicative annual fee 2015||$23,720* AUD|
|Level||Postgraduate (Graduate Certificate and Graduate Diploma)|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||A643|
Tel +61 3 9627 4877
- Course overview
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
- Alternate exits
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, understand appropriate research methods applied to public relations planning and evaluation, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Fees and charges
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
Fee paying place - Domestic (DFP)
A fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.
*Indicative course fees should be used as a guide only. Deakin University assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. The indicative course fee is an estimate based on a typical enrolment a student may have for their first year of study in 2015 for their course. The indicative course fee is based on historical first year enrolments within the course, reflecting the discipline cluster of the units which may be studied within the course. The actual fees charged will depend on the individual units chosen. The cost of each unit can be viewed from the Unit Search. Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and services.
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
- 4 credit points of core Public Relations units; and
- 4 credit points of elective Public Relations units specified below
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA).
|ALR731||Public Relations Theory and Practice|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR782||Public Affairs and Opinion Formation|
|ACC717||Law, Media and Communication (Formerly ALJ724)|
|ALR718||Public Relations, Activism and Social Change|
Entry requirements - specific
Completion of an Australian Bachelor degree (min. 3 years) in any discipline area or approved international equivalent.
Admission is available through a number of categories. In all admission categories, selection is based primarily on academic merit as indicated by an applicant's previous academic record. For more information on Admission Criteria and Selection Policy visit The Guide.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies. (more details)
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Credit for prior learning - general
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact email@example.com
|Graduate Certificate of Communication (A539)|