Graduate Diploma of Public Relations
Course summary for local students
|Year||2015 course information|
|Award granted||Graduate Diploma of Public Relations|
|Campus||Offered at Burwood (Melbourne)|
2 years part time or equivalent
|Next available intake|
March (Trimester 1), July (Trimester 2)
|Indicative annual fee 2015||$18,510* - Full-fee paying place|
|Level||Postgraduate (Graduate Certificate and Graduate Diploma)|
Arts and Education Student Services and Enrolment Enquiries
|Deakin course code||A643|
- Course overview
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
- Alternate exits
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, understand appropriate research methods applied to public relations planning and evaluation, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Fees and charges
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
Fee paying place - Domestic (DFP)
A fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.
*Indicative course fees should be used as a guide only. Deakin University assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. The indicative course fee is an estimate based on a typical enrolment a student may have for their first year of study in 2015 for their course. The indicative course fee is based on historical first year enrolments within the course, reflecting the discipline cluster of the units which may be studied within the course. The actual fees charged will depend on the individual units chosen. The cost of each unit can be viewed from the Unit Search. Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and services.
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
- 4 credit points of core Public Relations units; and
- 4 credit points of elective Public Relations units specified below
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA).
|ALR731||Public Relations Theory and Practice|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR782||Public Affairs and Opinion Formation|
|ACC717||Law, Media and Communication (Formerly ALJ724)|
|ALR718||Public Relations, Activism and Social Change|
Entry requirements - specific
Completion of an Australian Bachelor degree (min. 3 years) in any discipline area or approved international equivalent.
Admission is available through a number of categories. In all admission categories, selection is based primarily on academic merit as indicated by an applicant's previous academic record. For more information on Admission Criteria and Selection Policy visit The Guide.
Credit for prior learning - general
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
|Graduate Certificate of Communication (A539)|