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Graduate Diploma of Public Relations

Course summary for local students

Award granted Graduate Diploma of Public Relations
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length1 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2014$17,970* - Full-fee paying place
Faculty contacts

Arts and Education Postgraduate Student Services and Enrolment Enquiries

Tel 03 9244 6007

or 03 9251 7071 
artsed-pg@deakin.edu.au

 

Course Director

Nina Weerakkody, +61 3 522 71340, nina.weerakkody@deakin.edu.au

 

Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.

CRICOS course code039584E
Deakin course code A643

Course sub-headings

Course overview

The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.

 

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

 

Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

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Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

Fee paying place - Domestic (DFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.

*Indicative course fees should be used as a guide only. Deakin University assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. The indicative course fee is an estimate based on a typical enrolment a student may have for their first year of study in 2014 for their course. The indicative course fee is based on historical first year enrolments within the course, reflecting the discipline cluster of the units which may be studied within the course. The actual fees charged will depend on the individual units chosen. The cost of each unit can be viewed from the Unit Search. Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and services.

Career opportunities

This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

 

Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

 

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Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
  • 4 credit points of Public Relations units selected from the specified list below; and
  • 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines

 

See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.

 

Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.

PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.

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Course structure

It is strongly recommended that students take ALR731 in their initial level of enrolment.


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

AIP740 Public Policy Analysis  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALJ724 Law Media and Communication  

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR732 Research Methods for Contemporary Society  



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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Deakin Admissions Policy visit The Guide.

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Entry requirements - specific

To be eligible for entry into the Graduate Diploma of Public Relations applicants require

 

  • a bachelor degree from an approved tertiary institution; or
  • qualifications deemed to be equivalent.

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Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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Credit for prior learning - specific

Applications for credit transfer will be considered depending on the student's prior qualifications and professional experience.

 

The Graduate Certificate of Public Relations, the Graduate Diploma of Public Relations and the Master of Communication comprise a suite of fully articulated courses. Successful completion of the Graduate Certificate of Public Relations will lead to entry into the Graduate Diploma of Public Relations or the Master of Communication with up to 4 credit points of credit transfer and recognition. Successful completion of the Graduate Diploma of Public Relations will lead to entry into the Master of Communication with up to 8 credit points for credit transfer. For the Master degree honours students may be awarded up to 8 credit points for credit transfer.

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How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.


Your course may require further information in support of your application. Please refer to the faculty information website for further details.

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Alternate exits

Graduate Certificate of Public Relations (A543)
 

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8th June 2007