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|Award granted||Graduate Diploma of Public Relations|
|Campus||Offered at Burwood (Melbourne)|
2 years part time or equivalent
|Next available intake|
March (Trimester 1), July (Trimester 2)
|Indicative annual fee 2015||No fees defined|
Arts and Education Postgraduate Student Services and Enrolment Enquiries
Tel 03 9246 8100
or 03 5227 1359
Nina Weerakkody, +61 3 522 71340, email@example.com
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.
|Deakin course code||A643|
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, understand appropriate research methods applied to public relations planning and evaluation, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA).
|ALR731||Public Relations Theory and Practice|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR702||Strategic Communication in an Organisational Context|
Students to select 4 credit points from below list of units:
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR782||Public Affairs and Opinion Formation|
|ACC717||Law Media and Communication [Formerly ALJ724]|
|ALR718||Critical Public Relations, Culture and Social Change|
To be eligible for entry into the Graduate Diploma of Public Relations applicants require
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Applications for credit transfer will be considered depending on the student's prior qualifications and professional experience.
The Graduate Certificate of Public Relations, the Graduate Diploma of Public Relations and the Master of Communication comprise a suite of fully articulated courses. Successful completion of the Graduate Certificate of Public Relations will lead to entry into the Graduate Diploma of Public Relations or the Master of Communication with up to 4 credit points of credit transfer and recognition. Successful completion of the Graduate Diploma of Public Relations will lead to entry into the Master of Communication with up to 8 credit points for credit transfer. For the Master degree honours students may be awarded up to 8 credit points for credit transfer.
Applications must be made directly to the University through the Applicant Portal. Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.
Your course may require further information in support of your application. Please refer to the faculty information website for further details.
|Graduate Certificate of Communication (A539)|