Graduate Diploma of Public Relations

Course summary for local students

Year2016 course information
Award granted Graduate Diploma of Public Relations
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length

This course is 2 years part-time or equivalent duration. Please see the Pathways section below for more information.

Next available intake

March (Trimester 1), July (Trimester 2)

CSP annual fee (indicative) - commencing 2016Not applicable
Full fee paying annual fee - commencing 2016$20,960 - Full-fee paying place
Faculty contacts

Arts and Education Student Services and Enrolment Enquiries

Burwood (Melbourne) 
Tel 03 9246 8100
artsed@deakin.edu.au

Cloud (online) 
Tel 03 5227 1359
artsed@deakin.edu.au  

LevelPostgraduate (Graduate Certificate and Graduate Diploma)
Deakin course code A643

Course sub-headings

Course overview

With a Graduate Diploma of Public Relations, you'll study key research methods and learn the cultural and ethical implications of PR. Apply to study today.

Understand the role of public relations in contemporary society and learn how to design and implement public relations campaigns.

 You’ll examine the theories and models that work behind major campaigns and critically analyse existing campaigns. From press release writing to effective marketing communication, you’ll get the skills to tackle the everyday challenges in this growing field. 

The growth of global technology and social media has allowed reputations to be altered at a rapid pace and issues amplified to reach global audiences. You’ll learn the necessary hands-on skills to manage stakeholder expectations while dealing with anticipated or unexpected events.

Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is a lot of power and responsibility in the hands of PR professionals. This course teaches you how to appreciate the social, cultural and ethical implications of public relations activity. 

Once you complete this exciting course, you may choose to continue your studies and get credit in our Master of Communication. 

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.

Commonwealth supported place (CSP)
Under the present legislation, a Commonwealth supported place is one for which the University receives some Government funding. Students enrolled in these places are required to contribute part of their course costs. To be eligible for a Commonwealth supported place you must be an Australian citizen, or New Zealand citizen or holder of a permanent visa who will be residing in Australia for the duration of your study.

The current Federal Government has proposed a number of major reforms for the higher education sector (see the Higher Education and Research Reform Amendment Bill 2014), including fee deregulation in respect of domestic student fees. This legislation may be reintroduced to the parliament in the latter half of 2015 and if passed, will impact on the CSP and FFP course fees applicable in 2016.

* Therefore, the indicative annual course fee shown is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The 2016 CSP and FFP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2016 can be viewed from the Unit Search. Should a change in Government policy affect the cost of units offered, the website will be updated as soon as possible.

Full fee paying (FFP)
A full fee paying place is one which the University does not receive any Government funding. Students enrolled in these places contribute the full cost of their course.

Domestic full-fee paying places are available to Australian citizens, New Zealand citizens or holders of a permanent visa.

The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.

Fee information for all domestic students
The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email enquire@deakin.edu au for more information about 2016 fees.

Fee payment assistance
Australian citizens or holders of a permanent humanitarian visa, enrolling in a CSP or FFP, may be eligible for HECS-HELP or FEE-HELP respectively. For more information about HECS-HELP or FEE-HELP visit the Study Assist website.

Career opportunities

This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

For more information go to My Course My Career

Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:

  • 4 credit points of core Public Relations units; and
  • 4 credit points of elective Public Relations units specified below

PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA).

Course structure

Core units

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR710Marketing Communication

ALR731Public Relations Theory and Practice

 

Electives

ACC717Law, Media and Communication (Formerly ALJ724)

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR718Public Relations, Activism and Social Change

ALR782Public Affairs and Opinion Formation

 

 

Course Map

Course Map



Entry requirements - specific

Completion of an Australian Bachelor degree (min. 3 years) in any discipline area or approved international equivalent.

Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.

To be eligible for admission to this program, all applicants must also meet the minimum English language requirements, see here.

Pathways

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs.

Highest same discipline award held at point of Grad Dip entry Reduction in course duration Remaining course duration
Bachelor, Bachelor (Honours) same discipline 0.5 year (4 credit points) 0.5 year or part-time equivalent (4 credit points)

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Some courses are available in Trimester 2 and 3 2016. Check our Midyear entry and Trimester 3 pages to see if direct applications are open for this course.

Applications for Trimester 2 and Trimester 3 must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

Alternate exits

Graduate Certificate of Communication (A539)