- Study at Deakin
- Campus life
- Industry and community
- About Deakin
|Award granted||Graduate Diploma of Public Relations|
|Campus||Offered at Burwood (Melbourne)|
|Length||1 year full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2)
|Indicative annual fee 2014||$17,970* - Full-fee paying place|
Arts and Education Postgraduate Student Services and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
Nina Weerakkody, +61 3 522 71340, firstname.lastname@example.org
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.
|CRICOS course code||039584E|
|Deakin course code||A643|
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
It is strongly recommended that students take ALR731 in their initial level of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR715||New Ventures in Creative Enterprise|
|ALR731||Public Relations Theory and Practice|
|ALR733||Advertising Theory and Practice|
|AIP740||Public Policy Analysis|
|ALR782||Public Affairs and Opinion Formation|
|ALJ724||Law Media and Communication|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR718||Critical Public Relations, Culture and Social Change|
|ALR732||Research Methods for Contemporary Society|
To be eligible for entry into the Graduate Diploma of Public Relations applicants require
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Applications for credit transfer will be considered depending on the student's prior qualifications and professional experience.
The Graduate Certificate of Public Relations, the Graduate Diploma of Public Relations and the Master of Communication comprise a suite of fully articulated courses. Successful completion of the Graduate Certificate of Public Relations will lead to entry into the Graduate Diploma of Public Relations or the Master of Communication with up to 4 credit points of credit transfer and recognition. Successful completion of the Graduate Diploma of Public Relations will lead to entry into the Master of Communication with up to 8 credit points for credit transfer. For the Master degree honours students may be awarded up to 8 credit points for credit transfer.
Applications must be made directly to the University through the Applicant Portal. Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.
Your course may require further information in support of your application. Please refer to the faculty information website for further details.
|Graduate Certificate of Public Relations (A543)|