Bachelor of Business (Sport Management)

Course summary for local students

Year2017 course information
Award granted Bachelor of Business (Sport Management)
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Length3 years full-time or part-time equivalent
Next available intake

2016: November (Trimester 3)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3)

CSP annual fee (indicative) - commencing 2017$10,060 for 1 yr full-time - Commonwealth Supported Place (HECS)
Full fee paying annual fee - commencing 2017Not applicable
Faculty contacts

Faculty of Business and Law - student advisers
Tel 03 9244 6555

Clearly-in ATAR
Burwood (Melbourne): 81.55
Warrnambool - off campus: N/A
VTAC Codes1400514661 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400614661 - Cloud (online), Commonwealth Supported Place (HECS)
Deakin course code M391

Course sub-headings

Course overview

People working behind the scenes in sport are often just as important as the players on the pitches, courts and fields.

Deakin’s Bachelor of Business (Sport Management) teaches you about the business aspects of sport including sport systems and organisations finance, promotion, management, and law

Ever considered managing an organisation that holds sporting competitions and major events? What about working in community programs that encourage participation in sport?

From national and state organisations to sporting goods manufacturers, facility designers to player agents and beyond, the Bachelor of Business (Sport Management) degree is perfect for anyone who’d love to work in the exciting world of sport.

Fees and charges

The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Career opportunities

Career opportunities in sport management have expanded considerably in the past 10 years. Sports including Australian Rules football, basketball, cricket, tennis and golf, plus national and state sporting organisations all require professionally framed people to work for them. In addition, there is a need for qualified people to manage facilities catering for sport at the local level through to those facilities hosting national and international competitions.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate core knowledge of the elements of management that are unique to sport business through analysis and application of theory from business and allied disciplines in order to provide effective management in sport organisations.
Communication Develop written, oral and visual communication skills around complex concepts for diverse stakeholders involved in the sport industry including organisations in government and corporate sectors, and those involved in delivery of sport at community through to elite settings.
Digital literacy Select and use a range of digital technologies in appropriate ways to manage and disseminate relevant information to stakeholders in the sport industry.
Critical thinking Demonstrate the ability to exercise reasoned judgement and reflection in relation to managing in the sport industry.
Problem solving Identify and address issues, formulate solutions related to commercial and social improvements in the sport industry and implement efficient strategic and operational outcomes for organisations in the sport industry.
Self-management Demonstrate skills to work independently and take responsibility for continuing professional development.
Teamwork Constructively engage in teams to contribute to collaborative outcomes and be able to take on roles towards demonstration of sound management within the sport industry.
Global citizenship Engage as a professional in the sport industry with the skills that are applicable to a variety of contexts (professional, amateur) and issues (global, social, ethical, cultural).
  Approved by Faculty Board October 2014


Course rules

To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points.  Most units (think of units as 'subjects') are equal to 1 credit point.

The 24 credit points include 16 credit points of core units (8 credit points of sport management units and 8 credit points of business units) and 8 credit points of elective units (which may include a major sequence of your choice). Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

Course structure

Core units

Sport Management Core Units

MLC310Sport and the Law

MMS100Sport Organisation

MMS201Sport in Society

MMS202Management of Sport Performance

MMS306Sport Management Practicum

MMS307Sport Facility and Event Management

MMS308Sport Marketing

MMS313Sport Leadership and Governance


Business Core Units

MAA103Accounting for Decision Making

MAE101Economic Principles

MAF101Fundamentals of Finance

MIS171Business Analytics

MLC101Business Law

MMK101Marketing Fundamentals


MWL101Personal Insight

Elective units

The 8 credit points of elective units enable students to complete a major sequence of their choice, or students may choose any units offered by the University or from the elective units listed below:

MMS314Planning for Sport Policy and Development

Entry requirements - general

Deakin University offers admission to undergraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Applicants should have successfully completed VCE or equivalent, including a study score of at least 20 in English Units 3 and 4, or at least 25 in English (EAL).  Selection of current Year 12 students is based on the ATAR and two stage process with a middle-band of approximately 20%.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

How to apply

Trimester 3 – start studying in November 2016

To see if this course is taking applications, check our Trimester 3 webpage. Applications for Trimester 3 are made directly to Deakin through our Applicant Portal.

Trimester 1 – start studying in March 2017

Apply through VTAC for Trimester 1.

Exceptions to submitting a VTAC application

If you are:

  • not studying Year 12 in 2016 and only intend to apply to one institution for one course (which is Deakin), or
  • applying for a Deakin course, which is not listed on the VTAC website.

a direct application can be submitted to Deakin through our Applicant Portal.


As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.