Graduate Certificate of Marketing

Course summary for international students

Year2016 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Next available intake

March (Trimester 1), July (trimester 2), November (trimester 3)*

Fee paying annual fee - commencing 2016$16,000 AUD
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
CRICOS course code055072G
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code M528
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

* Available to off shore internationals only

Please note: Students cannot undertake full time studies in Trimester 3.

Course sub-headings

Course overview

The Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

The course allows articulation to the Master of Marketing.

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered the standard full time load for one year of study. If you are studying a graduate certificate of 4 credit points, your total course EFTSL is 0.5.

The annual fee displayed for this course is based on 0.5 EFTSL.

Fee paying place - International (IFP)
A fee paying place is one for which the University does not receive any Government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.

The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email au for more information about 2016 fees.

Course rules

The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising 2 credit points of core units and 2 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing.

Course structure

Core unit

MPT732/MPK732Marketing Management #

plus one unit from:

MPK701Research Design and Analysis


MPK713Consumer Behaviour

Elective units

Select 2 credit points of units not already studied from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT736/MPK736International Marketing #

# MPT code denotes study tour version of the unit

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy Not explicitly addressed as a learning outcome in this award.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management Not explicitly addressed as a learning outcome in this award.
Teamwork Not explicitly addressed as a learning outcome in this award.
Global citizenship Not explicitly addressed as a learning outcome in this award.

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.

Entry requirements - specific

Minimum entry requirements:

- Bachelor degree and 3 years relevant work experience^


- Deakin Business and Law Postgraduate Qualifying Program (PQP) and 3 years relevant work experience


- 5 years relevant work experience^


^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact

Further study

M758 Master of Marketing