Graduate Certificate of Marketing

Course summary for international students

Year2017 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Length 0.5 year full-time or part-time equivalent
Next available intake

2016: November (Trimester 3)*

*Offered Cloud (online) only

2017: March (Trimester 1)*, July (Trimester 2)*, November (Trimester 3)*

*Offered Cloud (online) only

Fee paying annual fee - commencing 2017$16,640 AUD
CRICOS course code055072G
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code M528
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

This course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.


Please note: This course is only available part-time to Cloud campus students in 2017.

Course sub-headings

Course overview

This practical course helps you to build your knowledge and skills in marketing theory, consumer behaviour, marketing research and marketing communication. These studies lay the foundation to help you structure marketing plans and programs.

With the Graduate Certificate of Marketing, you will gain the practical and analytical techniques that can be applied across many industries. This course enables you to enhance your marketing expertise by learning the fundamentals of marketing. Make this investment today for your professional future.

After successfully graduating with the Graduate Certificate of Marketing, you may wish to continue with Deakin’s Graduate Diploma of Marketing and ultimately a Master of Marketing program.

Fees and charges

The tuition fees you pay are calculated depending on the course you choose.

The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Career opportunities

There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.

 

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MMK738Integrated Marketing Communication

# MPT code denotes study tour version of the unit

Or any other unit with the approval of the Course Director

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the postgraduate English language requirements.

Entry requirements - specific

Minimum entry requirements

 - Bachelor degree in any discipline

or

 - Masters Qualifying Program

or

 - 5 years work  and life experience^

^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

IELTS / English language requirements

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the student's responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au

Workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.