Graduate Certificate of Marketing
Course summary for international students
|Year||2017 course information|
|Award granted||Graduate Certificate of Marketing|
|Campus||Offered at Burwood (Melbourne)|
|Length||0.5 year full-time or part-time equivalent|
|Next available intake|
2016: November (Trimester 3)*
*Offered Cloud (online) only
2017: March (Trimester 1)*, July (Trimester 2)*, November (Trimester 3)*
*Offered Cloud (online) only
|Fee paying annual fee - commencing 2017||$16,640 AUD|
|CRICOS course code||055072G|
|Level||Postgraduate (Graduate Certificate and Graduate Diploma)|
|English language requirements|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||M528|
|Approval status||This course is approved by the University under the Higher Education Standards Framework.|
|Australian Quality Framework (AQF) recognition||The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
This course structure applies to students who commenced from Trimester 3 2016.
Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.
Please note: This course is only available part-time to Cloud campus students in 2017.
- Course overview
- Fees and charges
- Career opportunities
- Course Learning Outcomes
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
This practical course helps you to build your knowledge and skills in marketing theory, consumer behaviour, marketing research and marketing communication. These studies lay the foundation to help you structure marketing plans and programs.
With the Graduate Certificate of Marketing, you will gain the practical and analytical techniques that can be applied across many industries. This course enables you to enhance your marketing expertise by learning the fundamentals of marketing. Make this investment today for your professional future.
After successfully graduating with the Graduate Certificate of Marketing, you may wish to continue with Deakin’s Graduate Diploma of Marketing and ultimately a Master of Marketing program.
Fees and charges
The tuition fees you pay are calculated depending on the course you choose.
The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.
Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.
Course Learning Outcomes
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.|
|Communication||Apply and demonstrate advanced communication skills in marketing and business contexts.|
|Critical thinking||Analyse and apply critical analysis skills to the (business) marketing environment.|
|Problem solving||Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.|
To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.
|MPT732/MPK732||Marketing Management #|
|MPK701||Research Design and Analysis|
|MMK738||Integrated Marketing Communication|
# MPT code denotes study tour version of the unit
Or any other unit with the approval of the Course Director
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the postgraduate English language requirements.
Entry requirements - specific
Minimum entry requirements
- Bachelor degree in any discipline
- Masters Qualifying Program
- 5 years work and life experience^
^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the student's responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Credit for prior learning - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
- Applicant Portal: Use our online application system to submit and track your application now OR
- Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office OR
- Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
- If you applied through a Deakin representative please contact your representative.
- If you applied through a Deakin International office please contact email@example.com
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.