Graduate Certificate of Marketing

Course summary for local students

Year2017 course information
Award granted Graduate Certificate of Marketing
Campus

Offered at Burwood (Melbourne)

Cloud CampusYes
Length 0.5 year full-time or part-time equivalent
Next available intake

2016: November (Trimester 3)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3)

CSP annual fee (indicative) - commencing 2017Not applicable
Full fee paying annual fee - commencing 2017$13,000 - Full-fee paying place
Faculty contacts

Faculty of Business and Law - student advisers
Tel 03 9244 6555
Email buslaw@deakin.edu.au

LevelPostgraduate (Graduate Certificate and Graduate Diploma)
CRICOS course code055072G
Deakin course code M528
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

This course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.

Please note: This course is only available part-time.

Course sub-headings

Course overview

This practical course helps you to build your knowledge and skills in marketing theory, consumer behaviour, marketing research and marketing communication. These studies lay the foundation to help you structure marketing plans and programs.

With the Graduate Certificate of Marketing, you will gain the practical and analytical techniques that can be applied across many industries. This course enables you to enhance your marketing expertise by learning the fundamentals of marketing. Make this investment today for your professional future.

After successfully graduating with the Graduate Certificate of Marketing, you may wish to continue with Deakin’s Graduate Diploma of Marketing and ultimately a Master of Marketing program.

Fees and charges

The tuition fees you pay will depend on the type of fee place you hold. 

  • If you are enrolled in a Commonwealth supported place, your tuition fees are calculated depending on the units you choose.
  • If you are enrolled in a full fee paying place, your tuition fees are calculated depending on the course you choose.

In both cases, the ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Credit for Prior Learning you have.

Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 4 credit points of a typical combination of units for that course. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Career opportunities

There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MMK738Integrated Marketing Communication

# MPT code denotes study tour version of the unit

Or any other unit with the approval of the Course Director

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Minimum entry requirements

 - Bachelor degree in any discipline

or

 - 5 years work  and life experience^

^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

How to apply

Applications for this course can be made directly through our Applicant Portal.

For more information on the application process, visit our Apply webpage. Please note that closing dates may vary for individual courses.

Workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.