Graduate Certificate of Marketing

Course summary for local students

Year2017 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Length 0.5 year full-time or part-time equivalent
Next available intake

2016: November (Trimester 3)

2017: March (Trimester 1), July (Trimester 2), November (Trimester 3)

Tuition fee rateAvailable fee rates can be found at www.deakin.edu.au/fees
Faculty contacts

Faculty of Business and Law - student advisers
Tel 03 9244 6555
Email buslaw@deakin.edu.au

LevelPostgraduate (Graduate Certificate and Graduate Diploma)
CRICOS course code055072G
Deakin course code M528

This course structure applies to students who commenced from Trimester 3 2016.

Students who commenced prior to Trimester 3 2016 should refer to the 2016 Handbook for their course structure and consult with their enrolment officer.


Please note: Students cannot undertake full time studies in Trimester 3.

Course sub-headings

Course overview

Learn the theoretical, practical and research frameworks that play major roles in successful marketing strategies and tactics.

This course helps you build skills in market research and data analysis, as well as consumer behaviour, brand management, online marketing, and international marketing.

This investment gives you a strong understanding of marketing concepts and techniques that will be valuable in a wide range of industries.  Whether you would like to enhance your expertise in marketing, or learn the fundamentals of marketing, an investment in this course can help you achieve your professional goals.

If you would like to continue your marketing studies, the Graduate Certificate of Marketing also helps you to enter Deakin's Master of Marketing program.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Career opportunities

Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 4 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MMK738Integrated Marketing Communication

# MPT code denotes study tour version of the unit

Or any other unit with the approval of the Course Director

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Minimum entry requirements

 - Bachelor degree in any discipline

or

 - 5 years work  and life experience^

^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

How to apply

Applications for this course can be made directly through our Applicant Portal.

For more information on the application process, visit our Apply webpage. Please note that closing dates may vary for individual courses.

Workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.