Graduate Certificate of Marketing

Course summary for local students

Year2017 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud CampusYes
Length 0.5 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3)

Tuition fee rateAvailable fee rates for 2017 can be found at www.deakin.edu.au/fees
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
Faculty contacts

Faculty of Business and Law - student advisers
Tel 03 9244 6555
Email buslaw@deakin.edu.au

CRICOS course code055072G
Deakin course code M528

Please note: Students cannot undertake full time studies in Trimester 3.

Course sub-headings

Course overview

Learn the theoretical, practical and research frameworks that play major roles in successful marketing strategies and tactics.

This course helps you build skills in market research and data analysis, as well as consumer behaviour, brand management, online marketing, and international marketing.

This investment gives you a strong understanding of marketing concepts and techniques that will be valuable in a wide range of industries.  Whether you would like to enhance your expertise in marketing, or learn the fundamentals of marketing, an investment in this course can help you achieve your professional goals.

If you would like to continue your marketing studies, the Graduate Certificate of Marketing also helps you to enter Deakin's Master of Marketing program.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

Career opportunities

Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy Not explicitly addressed as a learning outcome in this award.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management Not explicitly addressed as a learning outcome in this award.
Teamwork Not explicitly addressed as a learning outcome in this award.
Global citizenship Not explicitly addressed as a learning outcome in this award.
  Approved by Faculty Board October 2014

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.

Course structure

Core units

MPT732/MPK732Marketing Management #

 

plus one unit from:

MPK701Research Design and Analysis

MPK713Consumer Behaviour

 

# MPT code denotes study tour version of the unit

 

Elective units

Select 2 credit points of units not already studied from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT736/MPK736International Marketing #

 

# MPT code denotes study tour version of the unit

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Minimum entry requirements

 - Bachelor degree in any discipline and 3 years relevant work experience^

or

 - 5 years relevant work experience^

^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Check our Trimester 3 site to see if this course is having a Trimester 3 intake.

Applications for Trimester 3 are made directly to the University through the Applicant Portal.

For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.

Further study

M758 Master of Marketing

Workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.