Graduate Certificate of Marketing
Course summary for local students
|Year||2016 course information|
|Award granted||Graduate Certificate of Marketing|
|Campus||Offered at Burwood (Melbourne)|
|Length||0.5 year full-time or part-time equivalent|
|Next available intake|
March (Trimester 1), July (Trimester 2), November (Trimester 3)
|CSP annual fee (indicative) - commencing 2016||Not applicable|
|Full fee paying annual fee - commencing 2016||$12,500 - Full-fee paying place|
|Level||Postgraduate (Graduate Certificate and Graduate Diploma)|
Faculty of Business and Law - student advisers
|CRICOS course code||055072G|
|Deakin course code||M528|
Please note: Students cannot undertake full time studies in Trimester 3.
- Course overview
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
- Further study
- Key dates
Learn the theoretical, practical and research frameworks that play major roles in successful marketing strategies and tactics.
This course lets you build skills in market research and data analysis, as well as in areas such as consumer behaviour, brand management, online marketing, and international marketing.
A strong understanding of marketing concepts and techniques is valuable in a wide range of industries. Whether you’d like to enhance your expertise in marketing, or learn the fundamentals, this course can help you reach your professional goals.
If you’d like to continue your marketing studies, undertaking the Graduate Certificate of Marketing also allows you to enter Deakin’s Master of Marketing.
Fees and charges
Commonwealth supported place (CSP)
Under the present legislation, a Commonwealth supported place is one for which the University receives some Government funding. Students enrolled in these places are required to contribute part of their course costs. To be eligible for a Commonwealth supported place you must be an Australian citizen, or New Zealand citizen or holder of a permanent visa who will be residing in Australia for the duration of your study.
The Commonwealth supported place (CSP) indicative course fee shown in the table above is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2016 can be viewed from the Unit Search.
Full-fee paying place
A full-fee paying place is one which the University does not receive any Government funding. Students enrolled in these places contribute the full cost of their course. Domestic full-fee paying places are available to Australian citizens, New Zealand citizens or holders of a permanent visa.
The actual course fee charged by Deakin University, is based on the course and the study load being undertaken. The annual fee above is based on four credit points (which equals 0.5 Equivalent Full Time Study Load - EFTSL). If your study load for the year is less than or more than four credit points, your fees will be adjusted accordingly. The credit point and EFTSL value of each unit can be viewed by looking up your units in the Handbook Unit Search. To calculate the fee for each unit, take the applicable course fee above, divide it by four, then multiply it by the credit point of the unit you are studying.
Fee information for all domestic students
The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.
This information is provided as a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fee to calculate the total future cost of their course. Applicants can email email@example.com for more information about 2016 fees.
Eight credit points is considered a standard full time load for one year, which equals one Equivalent Full Time Study Load - EFTSL. If you are studying a graduate certificate which is normally four credit points, your total course EFTSL is 0.5. The annual fee displayed for this course is based on four credit points.
Fee payment assistance
Australian citizens or holders of a permanent humanitarian visa, enrolling in a CSP or full-fee paying place, may be eligible for HECS-HELP or FEE-HELP respectively. For more information about HECS-HELP or FEE-HELP visit the Study Assist website.
Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.
To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and 2 credit points of elective units. Most units (think of units as 'subjects') are equal to 1 credit point.
|MPT732/MPK732||Marketing Management #|
plus one unit from:
|MPK701||Research Design and Analysis|
# MPT code denotes study tour version of the unit
Select 2 credit points of units not already studied from:
|MMK738||Integrated Marketing Communication|
|MPK701||Research Design and Analysis|
|MPT736/MPK736||International Marketing #|
# MPT code denotes study tour version of the unit
Course Learning Outcomes
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.|
|Communication||Apply and demonstrate advanced communication skills in marketing and business contexts.|
|Digital literacy||Not explicitly addressed as a learning outcome in this award. |
|Critical thinking||Analyse and apply critical analysis skills to the (business) marketing environment.|
|Problem solving||Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.|
|Self-management||Not explicitly addressed as a learning outcome in this award.|
|Teamwork||Not explicitly addressed as a learning outcome in this award.|
|Global citizenship||Not explicitly addressed as a learning outcome in this award.|
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.
Entry requirements - specific
Minimum entry requirements
- Bachelor degree and 3 years relevant work experience^
- 5 years relevant work experience.
^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
Minimum entry requirements from Trimester 2 2016
- Bachelor degree in any discipline and 3 years relevant work experience#
- Masters Qualifying Program and 3 years relevant work experience#
- 5 years relevant work experience#
#Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
Credit for prior learning - general
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
Some courses are available in Trimester 2 and 3 2016. Check our Midyear entry and Trimester 3 pages to see if direct applications are open for this course.
Applications for Trimester 2 and Trimester 3 must be made directly to the University through the Applicant Portal. For information on the application process and closing dates, see the Apply web page. Please note that closing dates may vary for individual courses.