Graduate Certificate of Marketing

Course summary for local students

Year2016 course information
Award granted Graduate Certificate of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length 0.5 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3*)

CSP annual fee (indicative) - commencing 2016Not applicable
Full fee paying annual fee - commencing 2016$25,000 - Full-fee paying place
LevelPostgraduate (Graduate Certificate and Graduate Diploma)
Faculty contacts

Faculty of Business and Law - student advisers
Tel 03 9244 6555
Email buslaw@deakin.edu.au
Deakin Customer Service
Tel 1800 624 316

CRICOS course code055072G
Deakin course code M528

* Please note: Students cannot undertake full time studies in Trimester 3.

Course sub-headings

Course overview

The Graduate Certificate of Marketing provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

The course allows articulation to the Master of Marketing.

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered the standard full time load for one year of study. If you are studying a graduate certificate of 4 credit points, your total course EFTSL is 0.5.

Commonwealth supported place (CSP)
A Commonwealth supported place is one for which the University receives some Government funding. Students enrolled in these places are required to contribute only part of the cost of their course. To be eligible for a Commonwealth supported place you must be an Australian citizen, or a New Zealand citizen or holder of a permanent visa who will be residing in Australia for the duration of your unit/s of study.

* The indicative annual course fee shown has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2016, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2016 can be viewed from the Unit Search.

The fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.

Deakin assumes no responsibility for persons relying on "indicative course fees" to calculate the total future cost of their course.

Australian citizens or holders of a permanent humanitarian visa, enrolling in a CSP, may be eligible for HECS-HELP to assist in paying their tuition fees. For more information about HECS-HELP visit the Study Assist website.

Full-fee paying place - Domestic (DFP)
A full-fee paying place is one which the University does not receive any Government funding. Students enrolled in these places are required to contribute the full cost of their course.

Domestic full-fee paying places are available to Australian citizens, New Zealand citizens or holders of a permanent visa.

The annual course fee shown has been provided as a guide only. The actual fees charged by Deakin University, is based on the course a student enrols in and the study load (EFTSL) of the units undertaken. The EFSTL value of each unit offered in 2016 can be viewed from the Unit Search.

To calculate the cost of each unit you can multiply the course price by the EFTSL value of all units undertaken.

The course based fees may increase annually due to rises in the cost of course delivery and service.

Deakin assumes no responsibility for persons relying on these course fees to calculate the future cost of their course.

Domestic students may be eligible for FEE-HELP to assist in pay their tuition fees. For more information about FEE-HELP visit the Study Assist website.

Career opportunities

Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.

Course rules

The Graduate Certificate of Marketing requires completion of 4 credit points of units comprising 2 credit points of core units and 2 credit points of elective units. Students successfully completing this course can articulate into the Master of Marketing.

Course structure

Core unit

MPT732/MPK732Marketing Management #

plus one unit from:

MPK701Research Design and Analysis

or

MPK713Consumer Behaviour

Elective units

Select 2 credit points of units no already studied from:

MMK737Online Marketing

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK701Research Design and Analysis

MPK713Consumer Behaviour

MPT736/MPK736International Marketing #

# MPT code denotes study tour version of the unit

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Standard Admission:

- A 3 year bachelor's degree or AQF equivalent + 3 years relevant work experience^

Alternative Admission:

- 5 years relevant work experience^

^ Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.

Your course may require further information in support of your application. Please refer to the faculty information website for further details.

Further study

M758 Master of Marketing