Master of Business (Sport Management)

Course summary for local students

Note: You are seeing the 2014 view of this course information. These details may no longer be current.
Year2014 course information
Award granted Master of Business (Sport Management)
CampusOffered at Burwood (Melbourne)

1.5 years full time or part time equivalent~

Faculty contacts

Dr Pamm Kellett
School of Management and Marketing
Tel 03 9244 6936

Postgraduate Student Administration
Faculty of Business and Law
Tel 03 5227 3447 Waterfront (Geelong)
Tel 03 9244 5043 Burwood (Melbourne)
Tel 1800 624 316 Customer Service

CRICOS course code078035M
Deakin course code M718

Course sub-headings

Course overview

Australia has one of the strongest sporting sectors in the world.  Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country.

The Master of Business (Sport Management) develops a comprehensive understanding of the integration of business disciplines in the effective management of sport and the leadership to provide effective management and direction to sporting organisations.  

Whether it is at the elite, semi-elite or recreational levels, sport management at Deakin will prepare you to deliver on this strategic dimension of the industry, in such areas as finance, marketing, management or development.

Course rules

The Master of Business (Sport Management) comprises 12 credit points comprising 10 credit points of core units and 2 credit points of elective units. Students who have completed the Graduate Certificate of Business (Sport Management) are eligible to articulate into the Master of Business (Sport Management). 

Course structure

Core units

MMS711Introduction to the Sport Industry

MMS714Management (Sport)

MLC710Sport and the Law

MPR751/MPA751Financial Reporting and Analysis *

MMS712Sport Marketing

MMS715Sport Promotions and Public Relations

MMS716Sport Organisation Theory

MMS736Strategic Management

MMS774Facility and Event Management

MPT781/MPE781Economics for Managers #

Plus two units from:

MAA754Enterprise Risk Management

MMK737Online Marketing

MMS701Athlete Management

MMS773Sport Broadcasting

MPP701Research Project 1A

MPP702Research Project 1B

MPR722/MPM722Human Resource Management *

*MPR code denotes residential version of the unit.

#MPT code denotes study tour version of the unit.

Students may also choose electives from the wider range of Business and Law units and from across the University.