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|Award granted||Master of Marketing|
|Campus||Offered at Melbourne Burwood Campus|
|Length||1 year full-time or part-time equivalent|
|Next available intake||March (Trimester 1), July (Trimester 2), November (Trimester 3)|
|Indicative annual fee 2013||$27,020* AUD|
|Level||Higher Degree Coursework (Masters and Doctorates)|
|CRICOS course code||055073F|
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
|Deakin course code||M728|
|Faculty contacts||Deakin International|
Tel +61 3 9627 4877
Please note: course not available to on campus international students in Trimester 3.
The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice. The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.
Distinctive electives are available in sports marketing, arts marketing and public relations. The course has a particular emphasis on online, services and international marketing. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.
Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.
|MPK701||Research Design and Analysis|
|MPK712||Advertising and Consumer Behaviour|
|MPT736/MPK736||International Marketing #|
|MPR732/MPK732||Marketing Management *|
|MPT732||Marketing Management #|
plus 1 credit point from:
|MPK711||Strategic Customer Service|
Students precluded from one or more of the above core units will be required to choose alternative units from:
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR706||Online Public Relations and Communication|
|ALR731||Public Relations Theory and Practice|
|ALR782||Public Affairs and Opinion Formation|
|MMM793||Managing Cultural Projects and Events|
|MMS715||Sport Promotions and Public Relations|
|MPP701||Research Project 1A|
|MPP702||Research Project 1B|
|MPP703||Research Project 2 ^|
|MPP704||Research Project 4 ~|
or any other MBA Master of Business Administration unit with approval from the Course Team Chair
^2 credit points
~4 credit points
* MPR code denotes residential version of the unit
# MPT code denotes study tour version of the unit
Completion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution with no marketing major, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution with no marketing major and 3 years relevant work experience, or for those without a degree. a graduate diploma in a cognate area plus 5 years minimum relevant work experience. Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.
Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.