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Master of Marketing

Course summary for international students

Award granted Master of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length1 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3)#

Indicative annual fee 2014$27,670* AUD
CRICOS course code055073F
LevelHigher Degree Coursework (Masters and Doctorates)
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code M728
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

#Trimester 3 offerings are only available at Burwood (Melbourne) for Domestic students. Trimester 3 Cloud (online) offerings are available to International and Domestic students.

Course sub-headings

Course overview

The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice.  The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.

 

Distinctive electives are available in sports marketing, arts marketing and public relations.  The course has a particular emphasis on online, services and international marketing.  Deakin's Master of Marketing gives particular emphasis to services and international marketing.

Fees and charges

Fee paying place - International (IFP)
A Fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2014, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2014 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

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Career opportunities

Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.

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Course rules

The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.

 

Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.

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Course structure

Core units

MLM790 Marketing Law  

MMK733 Strategic Marketing  

MMK737 Online Marketing  

MPK701 Research Design and Analysis  

MPK712 Advertising and Consumer Behaviour  

MPT736/MPK736 International Marketing  #

MPT732/MPK732 Marketing Management  #

 

Elective units

plus 1 credit point from:

MMK751 Services Marketing  

MPI700 Postgraduate Internship  

MPK711 Strategic Customer Service  

MPM705 Retailing  

 

Students precluded from one or more of the above core units will be required to choose alternative units from:

 

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR731 Public Relations Theory and Practice  

ALR782 Public Affairs and Opinion Formation  

MMK792 Arts Marketing  

MMM793 Managing Cultural Projects and Events  

MMS712 Sport Marketing  

MMS715 Sport Promotions and Public Relations  

MMS773 Sport Broadcasting  

MPP701 Research Project 1A  

MPP702 Research Project 1B  

MPP703 Research Project 2  ^

MPP704 Research Project 4  ~

or any other MBA Master of Business Administration unit with approval from the Course Team Chair

 

^2 credit points

~4 credit points

# MPT code denotes study tour version of the unit

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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.

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Entry requirements - specific

Completion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution and 3 years relevant work experience, or for those without a degree. a graduate diploma in a cognate area plus 5 years minimum relevant work experience.  Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.

 

IELTS / English language requirements

 

Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.


It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

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Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au
 

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8th June 2007