Future students

Course search


Master of Marketing

Course summary for local students

Award granted Master of Marketing
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Length1 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2), November (Trimester 3)

Indicative annual fee 2014$22,930* - Full-fee paying place
Faculty contacts

Postgraduate Student Administration
Faculty of Business and Law
Tel 03 5227 3447 Waterfront (Geelong)
Tel 03 9244 5043 Burwood (Melbourne)
Tel 1800 624 316 Customer Service

CRICOS course code055073F
Deakin course code M728

Course sub-headings

Course overview

The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice.  The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.


Distinctive electives are available in sports marketing, arts marketing and public relations.  The course has a particular emphasis on online, services and international marketing.  Deakin's Master of Marketing gives particular emphasis to services and international marketing.

Back to top

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

This is a fee-paying course.  Domestic students may be eligible for FEE-HELP assistance in paying these tuition fees.  For more information about FEE-HELP go to http://www.deakin.edu.au/future-students/fees/

Fee paying place - Domestic (DFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2014, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2014 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

Career opportunities

Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.

Back to top

Course rules

The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.


Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.

Back to top

Course structure

Core units

MLM790 Marketing Law  

MMK733 Strategic Marketing  

MMK737 Online Marketing  

MPK701 Research Design and Analysis  

MPK712 Advertising and Consumer Behaviour  

MPT736/MPK736 International Marketing  #

MPT732/MPK732 Marketing Management  #


Elective units

plus 1 credit point from:

MMK751 Services Marketing  

MPI700 Postgraduate Internship  

MPK711 Strategic Customer Service  

MPM705 Retailing  


Students precluded from one or more of the above core units will be required to choose alternative units from:


ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR731 Public Relations Theory and Practice  

ALR782 Public Affairs and Opinion Formation  

MMK792 Arts Marketing  

MMM793 Managing Cultural Projects and Events  

MMS712 Sport Marketing  

MMS715 Sport Promotions and Public Relations  

MMS773 Sport Broadcasting  

MPP701 Research Project 1A  

MPP702 Research Project 1B  

MPP703 Research Project 2  ^

MPP704 Research Project 4  ~

or any other MBA Master of Business Administration unit with approval from the Course Team Chair


^2 credit points

~4 credit points

# MPT code denotes study tour version of the unit

Back to top

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Deakin Admissions Policy visit The Guide.

Back to top

Entry requirements - specific

Completion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution and 3 years relevant work experience, or for those without a degree. a graduate diploma in a cognate area plus 5 years minimum relevant work experience.  Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.

Back to top

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

Back to top

How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.

Your course may require further information in support of your application. Please refer to the faculty information website for further details.


Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007