Master of Marketing
Course summary for local students
Student Information Centre
Tel 1300 334 733
enquire@deakin.edu.au
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Master of Marketing |
|---|---|
| Campus | Offered at Melbourne Burwood Campus |
| Off-campus | Yes |
| Length | 1 year full-time or part-time equivalent |
| Next available intake | March (Trimester 1), July (Trimester 2), November (Trimester 3) |
| Indicative annual fee 2013 | $22,120* - Full-fee paying place |
| Faculty contacts | Postgraduate Student Administration |
| CRICOS course code | 055073F |
| Deakin course code | M728 |
Course sub-headings
- Course overview
- Fees and charges
- Career opportunities
- Course rules
- Course structure
- Entry requirements - general
- Entry requirements - specific
- Credit for prior learning - general
- How to apply
Course overview
The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides a thorough understanding of the fundamentals of marketing and the application of this knowledge to various areas of marketing practice. The course lets students concentrate on their studies in marketing and build skills in market research and data analysis, as well as in specialised areas such as customer service, online marketing and international marketing.
Distinctive electives are available in sports marketing, arts marketing and public relations. The course has a particular emphasis on online, services and international marketing. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
Fees and charges
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
Fee paying place - Domestic (DFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.
* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2013, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2013 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.
Career opportunities
Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.Course rules
The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from four units.
Graduates of the Graduate Certificate of Marketing will not be granted Credit for Prior Learning upon articulation into this course.
Course structure
Core units
| MLM790 | Marketing Law |
| MMK733 | Strategic Marketing |
| MMK737 | Online Marketing |
| MPK701 | Research Design and Analysis |
| MPK712 | Advertising and Consumer Behaviour |
| MPT736/MPK736 | International Marketing # |
| MPR732/MPK732 | Marketing Management * |
| MPT732 | Marketing Management # |
Elective units
plus 1 credit point from:
| MMK751 | Services Marketing |
| MPI700 | Postgraduate Internship |
| MPK711 | Strategic Customer Service |
| MPM705 | Retailing |
Students precluded from one or more of the above core units will be required to choose alternative units from:
| ALR700 | Public Relations Campaigns |
| ALR701 | Public Relations Writing and Tactics |
| ALR704 | Reputation Management: Crisis, Risk and Responsibility |
| ALR706 | Online Public Relations and Communication |
| ALR731 | Public Relations Theory and Practice |
| ALR782 | Public Affairs and Opinion Formation |
| MMK792 | Arts Marketing |
| MMM793 | Managing Cultural Projects and Events |
| MMS712 | Sport Marketing |
| MMS715 | Sport Promotions and Public Relations |
| MMS773 | Sport Broadcasting |
| MPP701 | Research Project 1A |
| MPP702 | Research Project 1B |
| MPP703 | Research Project 2 ^ |
| MPP704 | Research Project 4 ~ |
or any other MBA Master of Business Administration unit with approval from the Course Team Chair
^2 credit points
~4 credit points
* MPR code denotes residential version of the unit
# MPT code denotes study tour version of the unit
Entry requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Deakin Admissions Policy visit The Guide.
Entry requirements - specific
Completion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution with no marketing major, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution with no marketing major and 3 years relevant work experience, or for those without a degree. a graduate diploma in a cognate area plus 5 years minimum relevant work experience. Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.
Credit for prior learning - general
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
Applications must be made directly to the University through the Applicant Portal. Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.
Your course may require further information in support of your application. Please refer to the faculty information website for further details.
