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Master of Arts and Entertainment Management

Course summary for international students

Award granted Master of Arts and Entertainment Management
CampusThis course is only offered in Cloud (online) mode
Cloud (online)Yes
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2014$28,070* AUD
IELTS Requirement

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Deakin course code M735
Faculty contactsDeakin International
Tel +61 3 9627 4877
Online enquiry

Please note that this course is not offered in trimester 3

Course sub-headings

Course overview

The functions and principles of management within arts and cultural organisations are the focus of this course.  It examines the role of arts management in creating opportunities for arts and cultural organisations to be vital, viable and responsive to stakeholders, as well as the critical role of arts marketing in ensuring the arts engage diverse audiences and stakeholders.  The Masters program also explores the role of cultural projects and events in creating vibrant and dynamic cities and destinations, along with the financial reporting and analysis work that underpins all organisations and programs.

As with the Graduate Certificate in Arts and Entertainment Management, students will gain the skills and knowledge to provide leadership and direction to the arts in Australia; contribute to the growing internationalisation of the arts; direct vibrant and sustainable arts organisations; and enable innovative programs that provide participatory opportunities for arts engagement.  Study for the Masters program is more extensive, also providing opportunities to examine governance, entrepreneurship, strategy and human resource management.

Study within this course combines both the theory and practice of arts management, through a combination of reading, research and practical assignments.  The Masters program offers students the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning.  Students are also able to build on their practical skills and industry experience through an internship.

Within the Masters program students are able to specialise in areas of arts management such as audience development, marketing, and cultural heritage and tourism.

Fees and charges

Fee paying place - International (IFP)
A Fee paying place is one for which the University does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2014, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2014 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

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Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations, including: festivals, mega-events, community events, facilities, publishing houses, music venues, performing arts, visual arts, film and video, radio and television, cultural heritage and museums, and communications technology organisations.

Opportunities also exist within the private leisure, arts management and marketing companies.

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Course rules

To satisfy the requirements of the Master of Arts and Entertainment Management a student must complete 8 credit points comprising 4 credit points of core units and 4 credit points of elective units.  Students who do not qualify for direct entry into the Master of Arts and Entertainment Management may qualify by first completing the Graduate Certificate of Arts and Entertainment Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

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Course structure

Core units

MMK792 Arts Marketing  

MMM790 Arts Management  

MMM793 Managing Cultural Projects and Events  

MPR751/MPA751 Financial Reporting and Analysis  *


Elective units

Plus 4 credit points of elective units from:

AIM704 Heritage and Sustainable Cultural Tourism  

MLC771 Law for Managers  

MMK737 Online Marketing  

MMM796 Managing Arts in Community Settings  

MMM799 Arts Fundraising and Sponsorship  

MPA711 Corporate Governance and Ethics  

MPI700 Postgraduate Internship  

MPM703 Business Strategy and Analysis  

MPR722/MPM722 Human Resource Management  *

MPR705 Entrepreneurship (Residential)  


* MPR code denotes residential version of the unit

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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.

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Entry requirements - specific

Completion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution and 3 years relevant work experience, or for those without a degree, a graduate diploma in a cognate area plus 5 years minimum relevant work experience.  Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.


IELTS / English language requirements


Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses.

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Credit for prior learning - general

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit for prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit for prior learning.
Your credit for prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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How to apply

Tracking your application
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

  • If you applied through a Deakin representative please contact your representative.
  • If you applied through a Deakin International office please contact deakin-int-admissions@deakin.edu.au

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8th June 2007