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Master of Arts and Entertainment Management

Course summary for local students

Award granted Master of Arts and Entertainment Management

This course is only offered Cloud (online)

Cloud (online)Yes
Length1 year full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

Indicative annual fee 2014$22,750* - Full-fee paying place
Faculty contacts

Postgraduate Student Administration
Faculty of Business and Law
Tel 03 5227 3447 Waterfront (Geelong)
Tel 03 9244 5043 Burwood (Melbourne)
Tel 1800 624 316 Customer Service

Deakin course code M735

Please note that this course is not offered in Trimester 3

Course sub-headings

Course overview

The functions and principles of management within arts and cultural organisations are the focus of this course.  It examines the role of arts management in creating opportunities for arts and cultural organisations to be vital, viable and responsive to stakeholders, as well as the critical role of arts marketing in ensuring the arts engage diverse audiences and stakeholders.  The Masters program also explores the role of cultural projects and events in creating vibrant and dynamic cities and destinations, along with the financial reporting and analysis work that underpins all organisations and programs.

As with the Graduate Certificate in Arts and Entertainment Management, students will gain the skills and knowledge to provide leadership and direction to the arts in Australia; contribute to the growing internationalisation of the arts; direct vibrant and sustainable arts organisations; and enable innovative programs that provide participatory opportunities for arts engagement.  Study for the Masters program is more extensive, also providing opportunities to examine governance, entrepreneurship, strategy and human resource management.

Study within this course combines both the theory and practice of arts management, through a combination of reading, research and practical assignments.  The Masters program offers students the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning.  Students are also able to build on their practical skills and industry experience through an internship.

Within the Masters program students are able to specialise in areas of arts management such as audience development, marketing, and cultural heritage and tourism.

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Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

This is a fee-paying course.  Domestic students may be eligible for FEE-HELP assistance in paying these tuition fees.  For more information about FEE-HELP go to http://www.deakin.edu.au/future-students/fees/

Fee paying place - Domestic (DFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.

* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2014, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2014 can be viewed from the Unit Search.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations, including: festivals, mega-events, community events, facilities, publishing houses, music venues, performing arts, visual arts, film and video, radio and television, cultural heritage and museums, and communications technology organisations.

Opportunities also exist within the private leisure, arts management and marketing companies.

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Course rules

To satisfy the requirements of the Master of Arts and Entertainment Management a student must complete 8 credit points comprising 4 credit points of core units and 4 credit points of elective units.  Students who do not qualify for direct entry into the Master of Arts and Entertainment Management may qualify by first completing the Graduate Certificate of Arts and Entertainment Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

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Course structure

Core units

MMK792 Arts Marketing  

MMM790 Arts Management  

MMM793 Managing Cultural Projects and Events  

MPR751/MPA751 Financial Reporting and Analysis  *


Elective units

Plus 4 credit points of elective units from:

AIM704 Heritage and Sustainable Cultural Tourism  

MLC771 Law for Managers  

MMK737 Online Marketing  

MMM796 Managing Arts in Community Settings  

MMM799 Arts Fundraising and Sponsorship  

MPA711 Corporate Governance and Ethics  

MPI700 Postgraduate Internship  

MPM703 Business Strategy and Analysis  

MPR722/MPM722 Human Resource Management  *

MPR705 Entrepreneurship (Residential)  


* MPR code denotes residential version of the unit

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Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Deakin Admissions Policy visit The Guide.

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Entry requirements - specific

Completion of a tertiary program equivalent to not less than 4 years of full-time study at a university or other approved educational institution, or completion of a tertiary program equivalent to not less than 3 years of full-time study at a university or other educational institution and 3 years relevant work experience, or for those without a degree, a graduate diploma in a cognate area plus 5 years minimum relevant work experience.  Normally applicants will not be granted Credit for Prior Learning towards the 8 credit point masters.

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Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

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How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.

Your course may require further information in support of your application. Please refer to the faculty information website for further details.


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8th June 2007