Master of Arts and Cultural Management

Course summary for local students

Year2016 course information
Award granted Master of Arts and Cultural Management
Campus

This course is only offered Cloud (online)

Cloud (online)Yes
Length1.5 years full-time or part-time equivalent
Next available intake

March (Trimester 1), July (Trimester 2)

CSP annual fee (indicative) - commencing 2016Not applicable
Full fee paying annual fee - commencing 2016$25,000 - Full-fee paying place
Faculty contacts

Faculty of Business and Law - student advisers
Tel 03 9244 6555
Email buslaw@deakin.edu.au
Deakin Customer Service
Tel 1800 624 316

LevelHigher Degree Coursework (Masters and Doctorates)
Deakin course code M765

Please note that this course is not offered in Trimester 3

Course sub-headings

Course overview

Deakin’s Arts and Cultural Management Courses provide arts leaders and managers with a tailored business education emphasising management, marketing and finance skills. These skill sets are vital for the success of arts and cultural organisations as they face the challenges of organisational sustainability, enhancing cultural vitality and building relationships with their audiences.


These courses are led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. Study within this program combines both the theory and practice of arts and cultural management, through a combination of reading, research and practical assignments.  Students have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning.


The arts and cultural sectors are booming, creating a demand for qualified graduates to manage arts organisations, festivals, cultural facilities, publishing houses, performance venues, heritage sites, and performing and visual arts programs. Deakin’s course is structured within the framework of a business education and enhanced through a series of industry‑specific projects ideal for those working in the arts and cultural sectors. The Masters program emphasises skills in innovation and leadership gained through practical experience in the arts and cultural sector. Graduates of the program are encouraged to revision arts management practice and become leaders in their field.

  

Fees and charges

Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is considered a standard full time load for one year. Each unit you study has an EFTSL value. You can add these together to calculate your study load each year. Depending on enrolment, you may be enrolled in more than or less than the one EFTSL each year.

Commonwealth supported place (CSP)
Under the present legislation, a Commonwealth supported place is one for which the University receives some Government funding. Students enrolled in these places are required to contribute part of their course costs. To be eligible for a Commonwealth supported place you must be an Australian citizen, or New Zealand citizen or holder of a permanent visa who will be residing in Australia for the duration of your study.

The current Federal Government has proposed a number of major reforms for the higher education sector (see the Higher Education and Research Reform Amendment Bill 2014), including fee deregulation in respect of domestic student fees. This legislation may be reintroduced to the parliament in the latter half of 2015 and if passed, will impact on the CSP and FFP course fees applicable in 2016.

* Therefore, the indicative annual course fee shown is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The 2016 CSP and FFP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2016 can be viewed from the Unit Search. Should a change in Government policy affect the cost of units offered, the website will be updated as soon as possible.

Full fee paying (FFP)
A full fee paying place is one which the University does not receive any Government funding. Students enrolled in these places contribute the full cost of their course.

Domestic full-fee paying places are available to Australian citizens, New Zealand citizens or holders of a permanent visa.

The actual course fees charged by Deakin University, is based on the course and the study load (EFTSL) being undertaken. The study load (EFSTL) value of each unit offered in 2016 can be viewed from the Unit Search.

Fee information for all domestic students
The fees per course/unit/credit point may be otherwise subject to an annual increase due to rises in the cost of course delivery and service.

This indicative and annual course fees provided are a guide only. No representation is made that the information provided is current or accurate. Deakin assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. Applicants can email enquire@deakin.edu au for more information about 2016 fees.

Fee payment assistance
Australian citizens or holders of a permanent humanitarian visa, enrolling in a CSP or FFP, may be eligible for HECS-HELP or FEE-HELP respectively. For more information about HECS-HELP or FEE-HELP visit the Study Assist website.

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations, including: festivals, mega-events, community events, facilities, publishing houses, music venues, performing arts, visual arts, film and video, radio and television, cultural heritage and museums, and communications technology organisations.

Opportunities also exist within the private leisure, arts management and marketing companies.

Course rules

To satisfy the requirements of the Master of Arts and Entertainment Management a student must complete 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.  Students who do not qualify for direct entry into the Master of Arts and Entertainment Management may qualify by first completing the Graduate Certificate of Arts and Entertainment Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

Course structure

Core units

MMK792Arts Marketing

MMM790Arts Management

MMM793Managing Cultural Projects and Events

MMM796Managing Arts in Community Settings

MMM799Arts Fundraising and Sponsorship

MPA702Financial Interpretation

MPI700Postgraduate Internship

 OR

MPI702Applied Business Project

MPM712Managing Innovation

MPM771Principles of Leadership

MPP701Research Project 1A

Elective units

Plus 2 credit points of elective units from:

AIM704Heritage, Development and Tourism in the Asia-Pacific Region

MLC771Law for Managers

MMK737Online Marketing

MPA711Corporate Governance and Ethics

MPK713Consumer Behaviour

MPK732Marketing Management

MPM703Business Strategy and Analysis

MPM722Human Resource Management

Entry requirements - general

Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
For more information on the Admission Criteria and Selection Policy visit The Guide.

Entry requirements - specific

Standard Admission:

- A 3 year bachelor's degree or AQF equivalent + 3 years relevant work experience^

Alternative Admission:

- A graduate certificate + 5 years relevant work experience^

^ Work experience in the Arts and Cultural management field

Credit for prior learning - general

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Credit for Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

How to apply

Applications must be made directly to the University through the Applicant Portal.  Details of available courses and application closing dates can be found on the Apply webpage. Please note that closing dates may vary for individual courses.

Your course may require further information in support of your application. Please refer to the faculty information website for further details.