Master of Arts and Cultural Management

Course summary for international students

Award granted Master of Arts and Cultural Management
Deakin course code M765

Please note that this course is not offered in Trimester 3

Course sub-headings

Course overview

Deakin’s Arts and Cultural Management Courses provide arts leaders and managers with a tailored business education emphasising management, marketing and finance skills. These skill sets are vital for the success of arts and cultural organisations as they face the challenges of organisational sustainability, enhancing cultural vitality and building relationships with their audiences.

These courses are led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. Study within this program combines both the theory and practice of arts and cultural management, through a combination of reading, research and practical assignments.  Students have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate their work and learning.

The arts and cultural sectors are booming, creating a demand for qualified graduates to manage arts organisations, festivals, cultural facilities, publishing houses, performance venues, heritage sites, and performing and visual arts programs. Deakin’s course is structured within the framework of a business education and enhanced through a series of industry‑specific projects ideal for those working in the arts and cultural sectors. The Masters program emphasises skills in innovation and leadership gained through practical experience in the arts and cultural sector. Graduates of the program are encouraged to revision arts management practice and become leaders in their field.


Career opportunities

Career opportunities

This program prepares graduates for leadership roles across the range of cultural organisations, including: festivals, mega-events, community events, facilities, publishing houses, music venues, performing arts, visual arts, film and video, radio and television, cultural heritage and museums, and communications technology organisations.

Opportunities also exist within the private leisure, arts management and marketing companies.

Course rules

To satisfy the requirements of the Master of Arts and Entertainment Management a student must complete 12 credit points comprising 10 credit points of core units and 2 credit points of elective units.  Students who do not qualify for direct entry into the Master of Arts and Entertainment Management may qualify by first completing the Graduate Certificate of Arts and Entertainment Management. They will then complete a further 8 credit points, not repeating units from the Graduate Certificate.

Course structure

Core units

MMK792Arts Marketing

MMM790Arts Management

MMM793Managing Cultural Projects and Events

MMM796Managing Arts in Community Settings

MMM799Arts Fundraising and Sponsorship

MPA702Financial Interpretation

MPI700Postgraduate Internship


MPI702Applied Business Project

MPM712Managing Innovation

MPM771Principles of Leadership

MPP701Research Project 1A

Elective units

Plus 2 credit points of elective units from:

AIM704Heritage, Development and Tourism in the Asia-Pacific Region

MLC771Law for Managers

MMK737Online Marketing

MPA711Corporate Governance and Ethics

MPK713Consumer Behaviour

MPM703Business Strategy and Analysis

MPM722Human Resource Management


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