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Bachelor of Arts

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Media Studies - unit set code MJ-AU00008

Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (Online)


Media Studies is a dynamic and versatile field that responds to a rapidly changing environment and produces graduates who have the skills and knowledge to adapt to shifting communication climates. Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts. The major sequence explores themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, and media industry processes of planning and production - areas pertinent to numerous Media and Cultural industries (incorporating digital media, film, television, marketing and advertising, among others).

Note: this major is only available to students at Warrnambool who are already formally enrolled in the major.


Core units

Level 1

Trimester 1 and Trimester 3

ALC104 Media Genres: Negotiating Textual Forms and Pleasures  

Trimester 2
ALC105 Media Culture and Technological Transformations: Living in the Digital Age  

Select 6 credit points with at least 2 credit points at level 3 from the following:

Levels 2 and 3

Trimester 1
ALC208 Researching Media: Texts, Audiences and Industries  ***

ALC209 Screening Contemporary Masculinities  ***

ALR276 Ethical Communication and Citizenship  ***

ASC346 Sociology of the Media and Popular Culture  

ALC203 Exploring Virtual Worlds: Contexts of Online Participation  **

ALC204 Media Representations and Affects  **

ALC303 Researching Screen Media Futures  **

Trimester 2

AAM220 Cinemas and Cultures  ***

ALC201 Exploring New Media: Users, Settings, Implications  ***

ALC215 Globalisation and the Media  ***

ALC314 Advertising: Designing Desires  ***

ALC320 Approaches to Media: Audiences and Effects  ***

ALC202 Advertising: Designing Desires for Consumer Cultures  **

ALC205 Social Media and Surveillance: Spaces, Behaviours, Debates  **

ALC301 Contemporary Australian Media  **


Trimester 1 or trimester 2 or trimester 3

ACC317 Communication and Creative Arts Internship A  

ACC318 Communication and Creative Arts Internship B  


Trimester 3

ALC304 The Celebrity Industries: Star Images, Fan Cultures and Performance  **


ALC314, ALC320  offered via cloud (online) teaching mode only. There will be no face to face teaching.

** ALC202, ALC203, ALC204, ALC205, ALC301, ALC303 and ALC304 commence 2016.

*** AAM220, ALC201, ALC208, ALC209, ALC215, ALC314, ALC320, ALR276 will offered for the last time in 2015.


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8th June 2007