Bachelor of Arts

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Media Studies - unit set code MJ-AU00008

Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (Online)

Media Studies is a dynamic and versatile field that responds to a rapidly changing environment and produces graduates who have the skills and knowledge to adapt to shifting communication climates. Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts. The major sequence explores themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, and media industry processes of planning and production - areas pertinent to numerous Media and Cultural industries (incorporating digital media, film, television, marketing and advertising, among others).

Warrnambool Students Please note: this major is only available to students at Warrnambool who are already formally enrolled in the major.

Core units

Level 1

ALC104Media Genres: Negotiating Textual Forms and Pleasures

ALC105Media Culture and Technological Transformations: Living in the Digital Age

Select 6 credit points with at least 2 credit points at level 3 from the following:

Levels 2 and 3

ACC317Communication and Creative Arts Internship A

ALC202Advertising: Desire, Consumption and the Attention Economy (Commences 2016)

ALC203Exploring Digital Media: Contexts of Online Participation (Commences 2016)

ALC204Media Representations and Affects (Commences 2016)

ALC205Digital Media and the Surveillance Society (Commences 2016)

ALC215Globalisation and the Media

ALC301Contemporary Media Industries (commences 2016)

ALC303Media Research Practices (Commences 2016)

ALC304The Celebrity Industries: Star Images, Fan Cultures and Performance (Commences 2016)

ALR276Ethical Communication and Citizenship

ASC346Sociology of the Media and Popular Culture

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