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Bachelor of Arts

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Media Studies - unit set code MJ-AU00008

Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (Online)


Media Studies is a dynamic and versatile field that responds to a rapidly changing environment and produces graduates who have the skills and knowledge to adapt to shifting communication climates. Students will engage in critical analysis, creative application, and vocational-led study in units that involve the examination and creation of various virtual and non-virtual media texts. The major sequence explores themes such as social media and surveillance, advertising and consumerism, media genre and representation, issues of piracy and censorship, and media industry processes of planning and production - areas pertinent to numerous Media and Cultural industries (incorporating digital media, film, television, marketing and advertising, among others).

Warrnambool Students Please note:: this major is only available to students at Warrnambool who are already formally enrolled in the major.


Core units

Level 1

Trimester 1 and Trimester 3

ALC104 Media Genres: Negotiating Textual Forms and Pleasures  

Trimester 2
ALC105 Media Culture and Technological Transformations: Living in the Digital Age  

Select 6 credit points with at least 2 credit points at level 3 from the following:

Levels 2 and 3

Trimester 1
ALC208 Researching Media: Texts, Audiences and Industries  (final year of offer 2015)

ALC209 Screening Contemporary Masculinities  (final year of offer 2015)

ALR276 Ethical Communication and Citizenship  

ASC346 Sociology of the Media and Popular Culture  

ALC203 Exploring Virtual Worlds: Contexts of Online Participation  (commences 2016)

ALC204 Media Representations and Affects  (commences 2016)

ALC303 Researching Screen Media Futures  (commences 2016)

Trimester 2

AAM220 Cinemas and Cultures  (final year of offer 2015*)

ALC201 Exploring New Media: Users, Settings, Implications  (final year of offer 2015)

ALC215 Globalisation and the Media  (final year of offer 2015)

ALC314 Advertising: Designing Desires  (final year of offer 2015)

ALC320 Approaches to Media: Audiences and Effects  (final year of offer 2015)

ALC202 Advertising: Designing Desires for Consumer Cultures  (commences 2016)

ALC205 Social Media and Surveillance: Spaces, Behaviours, Debates  (commences 2016)

ALC301 Contemporary Australian Media  (commences 2016)


* AAM220 also offered in Trimester 3.

Trimester 1 or trimester 2 or trimester 3

ACC317 Communication and Creative Arts Internship A  

ACC318 Communication and Creative Arts Internship B  


Trimester 3

ALC304 The Celebrity Industries: Star Images, Fan Cultures and Performance  (commences 2016)


ALC314, ALC320 offered via cloud (online) teaching mode only. There will be no face to face teaching.

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8th June 2007