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The Public Relations major sequence is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.
On successful completion of the Public Relations major sequence, students should have the following discipline-specific skills:
|ALR103||Introduction to Public Relations (B, G, S, W, X) **|
|ALW117||Writing for Professional Practice (B, G, W, X)|
Select 6 credit points, including at least 2 credit points at level 2 and at least 2 credit points at level 3 from the following:
Level 2 and Level 3
|ALR276||Ethical Communication and Citizenship (B, G, W, X)|
|ALR207||Media Relations (B, G, W, X) *|
|ALR383||Government Relations and Issues Management (B, G, W, X)|
|ALR206||Social Media Public Relations (B, G, W, X)|
|ALR279||Public Relations Practice and Event Management (B, G, W, X) (2 credit points)|
|ALR300||Public Relations Campaigns and Practice (B, G, W, X) (2 credit points)|
|ALR310||Marketing Communication (B, G, W, X)|
|ALR311||Public Relations Study Tour: Communication Management in Asia (B, G, W, X)|
*ALR207 also offered in Trimester 3.
**ALR103 is also offered in Trimester 3 at the Waterfront (Geelong) campus only. It is offered by intensive study in Trimester 3.