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Bachelor of Arts (Media and Communication)

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Public Relations - unit set code MJ-A000021

The Public Relations major sequence is concerned with the management of communication between people, agencies and various publics. Students will study such areas as crisis and issues management, organisational public relations and public relations campaigns; and will develop the necessary skills for effective public relations.

On successful completion of the Public Relations major sequence, students should have the following discipline-specific skills:

  • an ability to explain the role of public relations in society;
  • an ability to differentiate between the various areas of public relations;
  • an ability to explain the legal and regulatory context of public relations;
  • an ability to prepare public relations strategies using traditional, internet and social media tactics;
  • the ability to write and communicate for public relations practice across a broad range of professional contexts.

Core units

 

Level 1

Trimester 1

ALR103 Introduction to Public Relations  **


Trimester 1 or trimester 2 or trimester 3
ALW117 Writing for Professional Practice  

 

 

Select 6 credit points, including at least 2 credit points at level 2 and at least 2 credit points at level 3 from the following: 

 

Level 2 and Level 3

 

Trimester 1 

ALR276 Ethical Communication and Citizenship  

ALR207 Media Relations  *

ALR383 Government Relations and Issues Management  


Trimester 2

ALR206 Social Media Public Relations  

ALR279 Public Relations Practice and Event Management   (2 credit points)

ALR300 Public Relations Campaigns and Practice  (2 credit points)

ALR310 Marketing Communication  

 

Trimester 3

ALR311 Public Relations Study Tour: Communication Management in Asia  

 

*ALR207 also offered in Trimester 3.

**ALR103 is also offered in Trimester 3 at Waterfront (Geelong) only.  It is offered by intensive study in Trimester 3.

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8th June 2007