Master of Communication

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Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives

ACA715Creative Enterprise Project

AIP740Public Policy Analysis

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Marketing Communication

ALR718Public Relations, Activism and Social Change

ALR731Public Relations Theory and Practice

ALR732 Research Methods for Contemporary Society (No longer available for enrolment)

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation

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