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Master of Communication

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Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives


Trimester 1

AIP740 Public Policy Analysis  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR732 Research Methods for Contemporary Society  

 

Trimester 1 and 2

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ALX721 Creative Industries Internship  

 

Note:

ALR718 not offered 2014.  Re-offered 2015.

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8th June 2007