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Master of Communication

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Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives


Trimester 1

AIP740 Public Policy Analysis  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ACA715 Creative Enterprise Project  

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR732 Research Methods for Contemporary Society  

 

Trimester 1 and 2

ALX711 Research Project  4 credit points

ALX715 Research Project A  2 credit points

ALX716 Research Project B  2 credit points

ALX720 Minor Research Project  2 credit points

ACC700 Communication and Creative Arts Internship  

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8th June 2007