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Bachelor of Commerce

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Interactive Marketing - unit set code MJ-M30026

Burwood (Melbourne), Waterfront (Geelong), Cloud (online)


Discover how you can market via the use of new and emerging technologies. Interactive marketing combines the principles of marketing and online marketing with the hands-on experience of internet development and the issues of managing new technologies.

Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.


MIS101 Business Information Systems  

MIS213 Business on the Internet  

MIS312 eBusiness Strategies  

MMK277 Marketing Management  

MMK332 Direct and Digital Marketing  

MMK393 Integrated Marketing Communications  

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8th June 2007