Bachelor of Commerce
Interactive Marketing (B, S*, X) - unit set code MJ-M30026
Discover how you can market via the use of new and emerging technologies. Interactive marketing combines the principles of marketing and online marketing with the hands-on experience of internet development and the issues of managing new technologies.
Career opportunities
Careers in this field include marketing communication roles, online marketing strategist, web designer, market research analyst and marketing manager.
| MIS101 | Business Information Systems (B, S, W, X) |
| MIS213 | Business on the Internet (B, S, X, ONLINE) |
| MIS312 | eBusiness Strategies (B, S, X) |
| MMK277 | Marketing Management (B, S, W, ONLINE) |
| MMK332 | Direct and Digital Marketing (B, S, ONLINE) |
| MMK393 | Integrated Marketing Communications (B, S, ONLINE) |
* Geelong students will be required to undertake one unit in off campus or online mode.
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8th June 2007