Bachelor of Commerce

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Marketing - unit set code MJ-M30010

Burwood (Melbourne), Waterfront (Geelong), Warrnambool*, Cloud (online)

Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets.  An honours year is available upon completion of this major sequence.

Professional recognition
Professional recognition by the Australian Marketing Institute and the Market Research Society of Australia is available.

Career opportunities
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.

MMK265Marketing Research

MMK266Consumer Behaviour

MMK277Marketing Management

MMK325Strategic Marketing

Plus 2 credit points of units from:

MMK332Direct and Digital Marketing

MMK351Services Marketing

MMK358International Marketing

MMK368Business Marketing

MMK380Brand Management

MMK393Integrated Marketing Communications

MMS308Sport Marketing

*Warrnambool students will be required to undertake one or more units in Cloud (online) mode.

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