Bachelor of Commerce
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Marketing (B, S, W*, X) - unit set code MJ-M30010
Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both.
You will gain knowledge of marketing in domestic and international markets. An honours year is available upon completion of this major sequence.
Professional recognition
Professional recognition by the Australian Marketing Institute and the Market Research Society of Australia is available.
Career opportunities
Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design and sales management.
| MMK265 | Marketing Research (B, S, ONLINE) |
| MMK266 | Consumer Behaviour (B, S, ONLINE) |
| MMK277 | Marketing Management (B, S, W, ONLINE) |
| MMK325 | Strategic Marketing (B, S, ONLINE) |
Plus 2 credit points of units from:
| MMK332 | Direct and Digital Marketing (B, S, ONLINE) |
| MMK351 | Services Marketing (B, ONLINE) |
| MMK358 | International Marketing (B, S, ONLINE) |
| MMK368 | Business Marketing (B, ONLINE) |
| MMK380 | Brand Management (B, S, ONLINE) |
| MMK393 | Integrated Marketing Communications (B, S, ONLINE) |
| MMS308 | Sport Marketing (B, ONLINE) |
*Warrnambool students will be required to undertake one or more units in online or off campus mode.
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