ACA715 - Creative Enterprise Project
|Year||2016 unit information|
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)|
|Unit chair:||K Le Rossignol|
This unit aims to develop skills to support establishing a creative project/enterprise. It will assist the student in preparing for a transformed twenty first century work environment in the creative industries and communications - with focus on entrepreneurship, creative business planning and research into current theory on creative/cultural industry context. This includes strategic and creative approaches to marketing and promotion, with an overview of basic organizational and financial planning. It will include developing skills in pitch presentation related to students’ creative practice.
5 minute pitch presentation, plus written curatorial/capability documentation
quivalent 1500 words 30%
Marketing Research Project 1000 words 20%
Creative Project Plan 2500 words 50%
Unit Fee Information
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Unit fee information available soon
2016 commencing International and full fee paying postgraduate domestic students
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