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ACC100 - Communication in Everyday Life

Unit details

Year2015 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:A Chalkley




Incompatible with:


Contact hours:

Campus mode Trimester 1:

Week one:1 x 1 hour Class + 1 x 1 hour welcome Seminar

Week two :1 x 1 hour Class 

Week Three: 1 x 1 hour Class

Week Four to (& including) week Eleven:1 x 2 hour Seminar 

+ Week 11: 1 x 2 hour screening

Campus mode Trimester 2: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit explores communication theory through practice, using dynamic and creative participatory learning activities to discover how communication theory ‘plays’ out in everyday life.

Students examine the motivation for and consequences of communication in their daily life, exploring how we communicate changing social norms and use agency to reproduce and redefine things like ‘friends’, ‘work’ and what are ‘acceptable’ modern communication practices. The unit brings communication theory to life by drawing on a range of learning materials – reading text, newspapers, television, web-based resources and film in order to examine how individuals participate in social construction, the process of meaning making and the building of social capital. A key element of this unit is the use of the students’ own imagination to drive participatory learning; teaching materials are responsive and interactive, students will be encouraged to interact with the weekly topic and ‘learn by doing’. Topics covered in this unit include: the power of stories and narrative, names and naming, non-verbal communication in the digital age, professional and organisational communication, semiotics, the media and the construction of social class, the power of advertising, how imagination shapes communication, constructing and maintaining the digital self and the changing world of gendered communication.


Interpretation of online digital objects, 30%, equivalent 1200 words

Interactive presentation, 30% equivalent 1200 words

Digital workbook, 40%, equivalent 1600 words

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.

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