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ACC100 - Communication in Everyday Life

Unit details

Year2016 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:A Chalkley




Incompatible with:


Contact hours:

Campus mode Trimester 1:

Week one:1 x 1 hour Class + 1 x 1 hour welcome Seminar

Week two :1 x 1 hour Class 

Week Three: 1 x 1 hour Class

Week Four to (& including) week Eleven:1 x 2 hour Seminar 

+ Week 11: 1 x 2 hour screening

Campus mode Trimester 2: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit explores communication theory through practice, using dynamic and creative participatory learning activities to discover how communication theory ‘plays’ out in everyday life.

Students examine the motivation for and consequences of communication in their daily life, exploring how we communicate changing social norms and use agency to reproduce and redefine things like ‘friends’, ‘work’ and what are ‘acceptable’ modern communication practices. The unit brings communication theory to life by drawing on a range of learning materials – reading text, newspapers, television, web-based resources and film in order to examine how individuals participate in social construction, the process of meaning making and the building of social capital. A key element of this unit is the use of the students’ own imagination to drive participatory learning; teaching materials are responsive and interactive, students will be encouraged to interact with the weekly topic and ‘learn by doing’. Topics covered in this unit include: the power of stories and narrative, names and naming, non-verbal communication in the digital age, professional and organisational communication, semiotics, the media and the construction of social class, the power of advertising, how imagination shapes communication, constructing and maintaining the digital self and the changing world of gendered communication.


Interpretation of online digital objects, 30%, equivalent 1200 words

Interactive presentation, 30% equivalent 1200 words

Digital workbook, 40%, equivalent 1600 words

Unit Fee Information

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Unit fee information available soon

2016 commencing International and full fee paying postgraduate domestic students

Your units are priced based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.

You can calculate the cost of each unit by using the following calculation:

Course fee x unit EFTSL value = unit price

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