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ACG208 - Branding Design

Enrolment modes:Trimester 2: Burwood (Melbourne)
Credit point(s):1
EFTSL value:0.125
Cohort rule:

Student must be enrolled in course A328, A351, A352, A353, A355, A356, A357, A358, A359 or S331.

Unit chair:M Kelly

For students who commenced their course from 2011: ACG101 and ACG103



Incompatible with:


Contact hours:

2 hours per week


Students will be required to attend seminars for 2 hours per week and will be required to do work outside of Deakin for approximately 5 hours per week


This unit will focus on the considerations of branding strategies in visual communication design. Branding theories and practices reflect on marketing, positioning, business practices, visual consistencies, stakeholders and design issues. These topic areas will be explored through a redesign program and the designing of a variety of applications to position and strengthen branding strategies.


Design Research, 20% 

Design Project, 30%

Design Project, 50%

Unit Fee Information

Unit fee information available soon

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